adidas gets Naked as brand’s new strategic and creative agency following competitive pitch
Naked Communications Melbourne has been appointed by adidas as the brand’s new strategic and creative agency following a competitive pitch in November.
The appointment will see Naked work with both global content to be activated locally, as well as developing strategies and concepts to support local brand objectives.
Says adidas Head of Brand Marketing Neysa Lubransky: “We were impressed with Naked’s creative thinking, strategic capabilities and understanding of the adidas brand. We’re looking forward to partnering with them in the new year.”
Says Matt Houltham, MD of Naked Communications Melbourne: “Many press releases talk about the joy of working with an iconic brand – however this one truly means it. We are stoked to be on board with adidas and look forward to developing innovative communication strategies with them.”
adidas will continue to work with other agencies on its roster, and its relationship with media agency, Carat remains unaffected.
2 Comments
Adidas’ seventeenth agency in 5 years. Great global brand. One of the worst local clients I’ve ever had the profound displeasure to work with. No idea, just local re-hashes of international stuff and really shit at it. No vision, no leadership and no balls. Apart from the ones they sell, that’s it.
Naked Comms….. well done on fooling the world with your Banksy scam activation. You are reaping the benefits and Adidas (agreeing with Congrats???) Melbourne’s management needs a total clean out!