Aboutlife launches new campaign introducing store opening in Cammeray, NSW via Ward6
Ward6 has created a new campaign for client natural market place store, Aboutlife. The focus is their new store opening in Cammeray NSW for the expanding franchise.
Says Jodie Stewart from Aboutlife: “We’ve worked with Ward6 for several years now and in that time they’ve created a suitably cheeky personality for our brand. They’ve provided innovation for us at every touch point from packaging to a new coffee cup design. This tactical campaign follows that theme.”
The campaign launches next week to coincide with the store opening and includes outdoor, press, local area marketing and in-store materials.
Client: Jodie Stewart – Principal
Creative: Creative directors – Hugh Fitzhardinge & Grant Foster
Copywriter – Steve Samuel, Hugh Fitzhardinge
Art Director – Jonathan Palasty
Head of Planning – David Cousins
Planner – Georgie Lamond
Senior Account Director – Daniela Rocca
4 Comments
Really? Some print ads with formulaic headlines and dated art direction. Should be able to do a lot better than that with such an interesting brand.
Nice work Pedro.
What happened, there used to be some good (yet over indulgent) work from Ward6?
The campaign looks great and very fitting with the aboutlife brand which is edgy, honest and fun. Most companies when promoting orgnanics, sustainable farming etc have gone with the bland brown and green and “natural” look and it is very boring. The about life shops are bursting with energy and are anything but boring. I think this campaign serves the brand well.