AANA elects ANZ’s Louise Eyres and Mondelēz International’s Amanda Banfield to its board
The AANA has today announced that Louise Eyres and Amanda Banfield have been elected to the AANA board.
Eyres is group general manager marketing at ANZ, responsible for the strategic development and implementation of ANZ’s global marketing strategy, including brand and sponsorship. Banfield is Mondelēz International’s managing director of the Australia and New Zealand markets.
Eyres and Banfield said they are honoured to accept the new roles.
Says Eyres: “I am very pleased to be able to join a board of such high calibre, globally connected brand leaders and contribute to the national marketing agenda. The AANA has a significant role to play in driving the self-regulation of advertising and elevating the profession of marketing and communicating the role it plays in delivering business outcomes. I have been working closely with the AANA under CEO Sunita Gloster over the past three years and look forward to continuing that involvement.”
Banfield is a leader in consumer snacking, competitor analysis, market trends, and scaling new product developments with superior through-the-line activations.
Says Banfield: “Our business is founded on our reputation and much loved brands like Cadbury Dairy Milk and Oreo. So I’m delighted to be joining the AANA Board to support the agenda for innovative, responsible and purposeful marketing.”
Matt Tapper, AANA chair and managing director global markets, Lion, said he is excited to welcome Eyres and Banfield to the AANA Board.
Says Tapper: “Their passion for the AANA’s core purpose will complement our strong and united Board. As the peak national body for advertisers, having representation from businesses like ANZ and Mondelēz adds real strength to the AANA’s initiatives and with both head offices in Melbourne, it will deepen our connection to the Victorian marketing community.”
The other AANA Board members are:
・ Mark Reinke, Group Executive Director, Customer, Data and Marketing, Suncorp
・ Andrea Martens, Chief Brand Officer, Jurlique
・ Andrew Caie, Marketing and Customer Experience Director, Inchcape PLC (Subaru)
・ Mike Connaghan, Chief Executive Officer, WPP AUNZ
・ Jeremy Griffith, Corporate Affairs Director, Carlton & United Breweries
・ Thérèse Kallie, Director Communication and Marketing Excellence, Nestlé Australia
・ Bronwyn Powell, Senior Director of Marketing, McDonald’s Australia
・ David Scribner, Head of Virgin Mobile Australia
・ Adrian Weimers, Corporate Manager Sales Operations, Lexus