A Bit Like This launches Banner-Aid to make it easier to donate to Japanese earthquake victims

West Melbourne digital design agency A Bit Like This has launched a clever and cost-free way for the online community (advertisers, agencies and media shops) to show visible support for those affected by the devastating Japanese Earthquake and Pacific Tsunami.

Banner+Aid is a not-for-profit messaging tool which allocates its messages to a current and visible cause, by offering a direct link through to a donation page or other relevant information areas from within existing online display banners.

A regular flash banner uploaded to the service is processed and outputted for download with a small icon layer carrying the messaging for the cause of the day.

@font-face { font-family: “Times New Roman”;}p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }table.MsoNormalTable { font-size: 10pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; }The layer expands to fill the available bannerspace on rollover displaying a simple message for that cause, with the bannerclients name and offers an opportunity to link to a donation page or othercause related destination.

The additional layer does not affect the existingmessaging, animation, click through or interaction within the original bannerthat was uploaded in most cases.

The total extra file weight of the processedbanner is around 6kb.

Anybody advertising online can upload and process a banner to contain the added layer by visiting http://banneraid.net, and use the updated outputted banner to replace existing trafficked banner ads OR as a final step before trafficking a new banner.

Click here to see a working example.