Australian shops in contention at The Global Awards honoring world’s best healthcare ads
Australian healthcare shops have performed brilliantly at the shortlist stage of The Global Awards, honoring creative and marketing excellence in healthcare communications worldwide. 148 finalists made the cut from 17 countries.
Langland UK took the lead with 10 Finalist nominations followed by McCann Healthcare Australia with 9 Finalists, Grey Healthcare Australia, and DeVito/Verdi USA, each with 8 Finalists. Torre Lazur McCann England scored 5 Finalists while Saatchi & Saatchi Healthcare Sydney, along with Ogilvy CommonHealth USA, each had 4 Finalists. All Finalists go on to the secondary round of judging to determine medalists.
The Global Awards will host two award events this year, taking thecelebrations globally to the Sydney and New York. This year’s winners will be officially announced at both events inDecember.
On Monday, December 6, 2010, The Global Awards will host a cocktail partyin New York City, celebrating this year’s winners at the Eli KleinGallery,at the center of New York’s Soho district, 462 West Broadway. Winningworks will be showcased at the gallery and trophies presented towinners in attendance by Michael Demetriades, Executive Director of TheGlobal Awards, and Tom Domanico, Chairman of The Global Awards AdvisoryBoard & GrandJury, as well as Chairman, CEO & WorldwideCreative Director of DraftFCB Healthcare.
The awards in Sydney will be presented by The Global Awards and Bravo!,a group of Australian healthcare professionals, with representationfrom healthcare agencies, the Advertising Federation of Australia, andthe Communications Council of Australia. The event will be heldon Wednesday, December 8, 2010 at Walsh Bay. The party opens with cocktails and canapés, with winningworks on display and presentation of awards to follow. MichaelO’Rourke, President of International Awards Group, will attend topresent trophies to winners.
Judging sessions for this year’s Global Awards were hosted by thefollowing prominent international agencies: McCann Healthcare Sydney; Ogilvy Healthworld London; Pharmacom Barcelona; Topin & Associates Chicago; TrademarkDM Melbourne; and at The Global Awards headquarters in New York.
The Global Awards GrandJury is comprised ofa panel of 64 international industry experts, representing the topcreative minds in the field of healthcare advertising from around theglobe. The Global Awards Board, headed by board chairman Tom Domanico, is represented by award-winning health careprofessionals who guide the judging process and ensure that thecompetition addresses the needs of the healthcare communicationsindustry.
The Global awards introduced several new categories in 2010including: Animal Healthcare, Allergies, and Computer GeneratedGraphics, which recognize a unique niche in healthcare communicationsand honor those industry professionals involved in creating these worksfor their clients.
Now in its 16th year, The Global Awards receives entries fromhealthcare corporations, hospitals, advertising agencies, productioncompanies, and design studios that produce communications for medical,pharmaceutical, and healthcare related products and services. TheGlobal Awards Advisory Board and GrandJury are comprised of a panel ofprominent international industry experts, representing the top creativeminds in the field of healthcare advertising.
Finalists from Australia:
Film / Video
Healthcare Professional: Video, Audio, Interactive Media.
Dme
Ventilation Perfusion Matching ‘3Dme Creative Studio’
Cardiovascular
Healthcare Professional – Print:
Curtis Jones & Brown
Crestor ‘Demand Success’
Integrated Campaign
Consumer – Direct To Consumer:
Grey Healthcare Australia:
Alcoholics Anonymous ‘Not Invited’
Radio Advertisement
Consumer – Direct To Consumer:
Grey Healthcare Australia:
Alcoholics Anonymous ‘Wedding Speech’
Integrated Campaign
Consumer – Social Commitment:
Grey Healthcare Australia:
Alcoholics Anonymous ‘Not Invited’
Radio Announcement
Consumer – Social Commitment:
Grey Healthcare Australia:
Alcoholics Anonymous ‘Wedding Speech’
TV Advertisement – Animal Product & Service
Consumer: Video, Audio, Interactive Media.
Grey Healthcare Australia:
Advocate ‘Advocate Dog’
TV Advertisement – Animal Product & Service
Consumer: Video, Audio, Interactive Media.
Grey Healthcare Australia:
Advocate ‘Advocate Cat’
TV Advertisement – Animal Product & Service
Consumer: Video, Audio, Interactive Media.
Grey Healthcare Australia:
Advocate ‘Advocate Pets/Advocate Dog/Advocate CatAustralia’
Medical Service Advertisement
Consumer: Print Media.
Grey Healthcare Australia:
wrinkles.com.au ‘Lost 10 Years’
Direct Mail
Healthcare Professional: Promotional Marketing.
McCann Healthcare
aricept ‘Christmas card at Easter’
Integrated Campaign
Healthcare Professional – Social Commitment:
McCann Healthcare
aricept ‘toaster/dresser/shower/christmas card Australia’
Small Space Poster
Consumer – Social Commitment:
McCann Healthcare
aricept ‘toaster/dresser/shower’
Humor
Art and Technique.
McCann Healthcare
EPEP ‘Smash’
Alimentary / Metabolism
Healthcare Professional: Print.
McCann Healthcare
Optifast ‘Nudes’
TV Advertisement – Animal Product & Service
Consumer: Video, Audio, Interactive Media.
McCann Healthcare
Revolution ‘Scratching pole’
Genito-urinary
Healthcare Professional: Print.
McCann Healthcare
Viagra ‘Dress Australia’
Direct Mail
Healthcare Professional: Promotional Marketing.
McCann Healthcare
Viagra ‘Playing cards’
TV Advertisement – Medical Product
Consumer: Video, Audio, Interactive Media.
McCann Healthcare
Viagra ‘Elephant’
Gastrointestinal
Healthcare Professional: Print.
Saatchi & Saatchi Healthcare Sydney.
Sanofi ‘Pasteur, DukoralChained to a Toilet, Family’
Gastrointestinal
Healthcare Professional: Print.
Saatchi & Saatchi Healthcare Sydney.
Sanofi ‘Pasteur, Dukoral Chained to a Toilet, Family/Chained to a Toilet, Businessman/Chained to a Toilet, Backpacker’
Gastrointestinal
Healthcare Professional: Print.
Saatchi & Saatchi Healthcare Sydney.
Sanofi ‘Pasteur, DukoralChained to a Toilet, Businessman’
Television Advertisement
Consumer: Direct To Consumer.
Saatchi & Saatchi Healthcare Sydney.
Schering Plough, Aerius ‘Knitted Head’
TV Advertisement – Medical Service
Consumer: Video, Audio, Interactive Media.
Sudler & Hennessey
St John First Aid NSW ‘Everything Else Can Wait’
New Product Launch
Healthcare Professional: Promotional Marketing.
The DM Group
Cimzia ‘Getting Started with CIMZIA’
Public Relations Package
Consumer: Social Commitment.
URSA
ACSA ‘kevin87’
Television Advertisement
Consumer: Direct To Consumer.
Ward 6.
Cancer Council ‘Question’
Allergies
Healthcare Professional: Print.
Ward 6.
Neocate ‘Growing’
Sales Training
Healthcare Professional: Promotional Marketing.
Ward 6.
Pariet ‘Acid Resistance Australia’
Finalists from New Zealand:
Television Advertisement
Consumer: Direct To Consumer.
Insight NZ Ltd.
Maxalt Melt ‘Migraine Monkeys’
Direct Mail
Healthcare Professional: Promotional Marketing.
Insight NZ Ltd.
Neulastim ‘Win Lose’