RedBalloon encourages people to give someone a gift as unique as they are
RedBalloon, Australia and New Zealand’s leading experience gift retailer, has just launched two new TVC and radio executions as part of an integrated media campaign titled “Stories” which encourages people to give someone a gift as unique as they are.
The campaign was created through a collaborative approach between The Happy Farm, DMG Radio and the brand team at RedBalloon. Head of Marketing at RedBalloon, Kristie Buchanan explains, “we wanted to communicate, with a bit of character and cheekiness that to get a gift right, you really have to consider your recipient.”
VIEW THE KATY TVC
VIEW THE BEN TVC
Both television executions at the heart of the Stories campaign featurethe characters Ben and Katy. Told from the perspective of theirfriends, they provide the audience with a sneak peek into the lives ofboth hero characters. Katy is obsessed with her parsley grinder andlaces absolutely everything with parsley. Whilst Ben obscurely treatshis rusty old ’92 hatchback as though it’s a V8 race car (he has evenconvinced his family to play pit crew).
RedBalloon’s “Stories” campaign also includes significant social media support. Specifically, the brand is running a content-generation competition, ‘Share a Story’ where users are asked to share stories of unique people in their lives who deserve a unique gift. Social sharing is encouraged, as the most liked stories win. The initiative is also being supported across Facebook and Twitter.
The campaign went live on Monday 18th October and ends on Sunday 31st October.
Credits
Brand Team : Kristie Buchanan, Vashti McKendry and Alex Skougarevsky (RedBalloon)
Script : Simon Hills-Johnes (DMG Radio)
Director : Kevin Lim (The Happy Farm)
Producer : April Tafe (The Happy Farm)
6 Comments
This is beyond shit. I’ve seen some good campaigns slagged on here but this is really terrible.
The only thing that riles me up on these sites more than an unsophisticated comment is an anonymous unsophisticated comment.
Dear Anonymous – Glad you have your opinion – not very useful, constructive or helpful really. Feel free to contact me directly if you want to add to your comment
RedBalloon has a great product, but these commercials certainly don’t reflect that. Quite simply, they are trying to hard to be quirky and funny when frankly, they are neither. Not even close. Perhaps your brand team should stick to strategy rather than creative? And finally, posting the ads on YouTube under the heading ‘funny commercials’ does not make them funny either. Useful and constructive enough?
Fucking appalling. Shite idea/performance/direction/script. I suggest Simon sticks to radio.
I saw a marketing exec from red balloon slagging an award winning campaign last year on the social trots… and then they produce this.
Safe to say, we no longer use them for promotional based activities.
And they can’t write for shit.
Glass houses anyone?