BBC Knowledge: Honk if you’re human

CB Exclusive – Three Drunk Monkeys has launched the next instalment of the BBC Knowledge campaign, with a spot entitled ‘Honk if you’re human’.

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The spot takes the viewer on a humorous journey though some of mankind’s great and not-so-great achievements, ending on the BBC Knowledge brand positioning of ‘A little knowledge goes a long way’. It’s a follow-up to the much-lauded ‘Eat Up Brain’ and ‘Moon Week’ ads.

To bring the idea to life, the Monkeys again teamed up with mixed-media-craftsman/director Sean Pecknold (Grandchildren).

Says Noah Regan, Three Drunk Monkeys’ creative director: “We liked the idea of trying to encapsulate most of man’s achievements in 60 seconds. I think we’ve done a neat job of it while also taking a swipe at those slack chimps.”

BBC Knowledge is BBC Worldwide’s factual and documentary channel – Channel 612 on subscription TV platform FOXTEL.