Publicis Mojo’s ‘Pure Waters’ wins the Grand Prix in TV/Cinema/Digital at Clio Awards in New York

Publicis Mojo Sydney’s ‘Pure Waters’  commercial for Boag’s Draught has won the Grand Prix in television/Cinema Digital at the Clio Awards, presented in New York tonight, the first time Australia has achieved this feat.

Additionally, Saatchi & Saatchi Sydney won a Gold Clio in print and a Bronze in poster for Pedestrian Council of Australia’s ‘Kill a Kid, Kill a Family: The Smith Family’.

Mojo Sydney ECD Micah Walker told CB: “I’d be lying if I said we weren’treally proud and appreciative of how well it’s been doing around theworld. Every show we’ve put it in, it’s brought home Gold and that’s arare thing to be a part of for anyone. A big thanks to Lion Nathan forbeing brave and trusting and to Steve and Revolver for helping us bringit to life.”

Also in the television category, Australian agencies picked up three Bronze Clios for 303, Publicis Mojo and Droga5. In Direct, Bronze went to Leo Burnett Sydney and DDB Sydney.  In Print, Bronze also went to The Furnace, Sydney.

For New Zealand agencies, Colenso BBDO Auckland won Gold, Silver and Bronze in the television/cinema/digital category for New Zealand Book Council’s ‘Going West’. In the Billboard category, Colenso won Bronze for Road Safety’s ‘Bleeding Billboard’. In radio, two Bronze Clios went to Clemenger BBDO, Wellington for Road Safety’s ‘It’s Your Call’. 

‘Going West’ was the result of eight months’ work by Colenso  BBDO and London’s Andersen

M Studios, and uses  hand cut pop-up scenery to bring to life an excerpt from the

Maurice Gee novel.

Colenso’s ECD Nick Worthington says it is always great to take out a top international award from New Zealand.

“It was great to see the Going West film, which brought to life a classic piece of New

Zealand literature, gain such huge global traction on-line, becoming a YouTube hit and

reaching the worldwide top 10  in the viral video charts,” says Worthington. “It was viewed online more than 788,000 times, inspired more than 3400 tweets on Twitter or blog posts worldwide, and reached number 8 in the Viral Video Chart compiled by Unruly Media.”

These latest awards follow its two golds in the  2010 AXIS Awards and

the Grand Prize from the New York Museum of Art  and Design’s Moving Paper festival.

TELEVISION/CINEMA/DIGITAL