59 entries make the cut at shortlist stage of the 2010 Media Federation Awards
The Media Federation Awards have completed category and Grand Prix judging of the 2010 annual Awards programme, which has resulted in 59 finalists from a record number of 337 entries received.
Over 120 judges took part in the judging process held in Sydney and Melbourne. Judges included senior media directors, planners, clients, consultants, industry body heads, APG members and sponsors.
Says Media Federation Awards chairman, Henry Tajer: “This years awardsagain demonstrated the quality of Australian media agencies and theinnovative and forward thinking solutions that have been developed andexecuted for Australian clients.”
The 2010 Media Federation Awards finalists are:
Automotive
MediaCom, Boot Tetris for Volkswagen Group Australia
Mindshare Sydney, Land Rover Defender 90 – Road to the Pro for Land Rover Australia
Starcom MediaVest Group, Great Driving Adventures for Subaru Australia
Beverages
MediaCom Melbourne, From Where You’d Rather Be for Carlton & UnitedBreweries MediaCom Melbourne, iPhone App for Fosters Wine
OMD Melbourne, Kids Can Do Big Things for Fonterra Brands Australia
ZenithOptimedia, 6 Beers for Lion Nathan
Finance/Insurance/Government/Corporate & Real Estate
Ikon Communications, RADAR for Commonwealth Bank of Australia
UM Melbourne, 40 Hour Famine for World Vision Australia
Clothing/Cosmetics & Retail
bellamyhayden, Celebrating the Ups AND Downs of Everyday Life for Weight Watchers Australia
PHD Network, eBay; Virtually A Store for eBay
PHD Network, Putting Fitness First for New Balance
Food & Grocery
bellamyhayden, Amazing Science for GlaxoSmithKline
Ikon Communications, Changing the Energy Snack Game for Horticulture Australia
OMD Australia, The Blockbuster Launch of 5 Gum for Wrigley
Starcom Melbourne, The Good Life Guide
IT & Consumer Durables
Ikon Communications, Bringing Meaning Back Into Unlimited for Vodafone Australia MediaCom, Alienware Clan Challenge for Dell
Media/Entertainment/Travel & Leisure
Carat Australia, Shifting Australia’s Attitude to Annual Leave for Tourism Australia
Initiative, Harvey World Travel: Destinations for Harvey World Travel Franchises
MEC Sydney, Transformers: Revenge of the Fallen for Paramount PicturesAustralia Slingshot Media Ventures, Man v Machine – TerminatorSalvation for Sony Home Entertainment
Partnership Award
Network Ten, Pedigree Adoption Drive for Mars Australia (Petcare)
News Limited – The Australian, The Next 100 for Microsoft
PBL Media, The Simple Life: Launching Windows 7 for Microsoft
Strategic Launch Campaign
bellamyhayden, Hit Refresh with Pepsi for Pepsico
Mindshare Sydney, Land Rover Defender 90 – Road to the Pro for Land Rover Australia
OMD Australia, The Most Successful Launch of 5 Gum in the World for Wrigley
Integrated Media Campaign
bellamyhayden, Acts of Max with Pepsi Max for Pepsico
Ikon Communications, Coke ‘Open Happiness’ 09/10 for Coca-Cola Australia
Slingshot Media Ventures, Terminator Salvation – Man vs Machine for Sony Pictures Home Entertainment
Starcom MediaVest Group, Pedigree Adoption Drive for Mars Petcare – Pedigree
Starcom MediaVest Group, Great Driving Adventures for Suburu Australia
Use of a Small Budget (Up to $300,000)
Initiative, Harvey World Travel: Destinations for Harvey World Travel Franchises
MediaCom Melbourne, Internetwork for Carlton & United Breweries
Slingshot Media Ventures, Terminator Salvation – Man vs Machine for Sony Pictures Home Entertainment
Use of a Large Budget (Over $3 Million)
bellamyhayden, Acts of Max with Pepsi Max for Pepsico Initiative,
i x 35 for Hyundai Motor Corporation Australia
Mindshare Sydney, Thanks a Million Oz for Tourism NZ
UM Melbourne, Coles and Masterchef for Coles
Media Innovation
Ikon Communications, RADAR for Commonwealth Bank of Australia
Starcom MediaVest Group, Pedigree Adoption Drive for Mars Petcare – Pedigree
Long Term Evolving Campaign (Over Two Years)
Mindshare Sydney, Thanks a Million Oz for Tourism NZ
OMD, Back to Normal (2007/2008), World Now Open (2009) for Johnson & Johnson
UM, Rexona Australia’s Greatest Athlete for Unilever
Demonstration of Results
bellamyhayden, Putting Weight Watchers in Fashion for Weight Watchers Australia
Ikon Communications, RADAR for Commonwealth Bank of Australia
OMD Australia, Neutrogena Wave for Johnson & Johnson
UM, It’s hard to have a Gaytime on your own for Unilever
Use of Strategic Insight
bellamyhayden, Celebrating the Ups and Downs of Everyday Life for Weight Watchers Australia
bellamyhayden, Putting Weight Watchers in Fashion for Weight Watchers Australia
MediaCom Melbourne, Undie Pride for Bonds Industries
PHD Network, New Balance – Putting Fitness First for New Balance
Pro-Bono/Cause Marketing Incentive in Recognition of Pam Lane
PHD Network, Staying in Bed for Charity for SIBD – Stay in Bed Day Committee
NGen Award
Amanda Margariti, Ikon Communications for The Waif is Over
Philip Bingemann & Amy Tucker, Ikon Communications for Hear My Story
Amy Pak & Lucinda Abbott, Maxus Sydney for Passing on the Butterfly Effect
Alex Ryan, MediaCom for My Friend Sally
Paul Den, MediaCom for The Butterfly Effect
The 12th annual Media Federation Awards “Brave New World” PresentationDinner will take place on 23 September at The Pavilion, RandwickRacecourse in Sydney. To purchase tickets to the event visit www.twodeforce.com.au or contact Jessica at Two de Force (02) 9281 8788.