5 Gold, 9 Silver, 10 Bronze to Australia at New York International Advertising Awards
New York Festivals, now in its 53rd year, presented the 2010 International Advertising Awards at a spectacular series of events held on the weekend in Shanghai, China. The three day festival was held at the Shanghai Theatre Academy and Sino ADI’s state-of-the-art advertising and marketing center.
Australia scored five Gold, nine Silver and ten Bronze at the awards, led by Publicis Mojo, Sydney with two Gold (for Boag’s ‘Pure Waters’ and Vicks Vapodrops ‘The Beatbox Choir’), George Patterson Y&R, Melbourne, with Gold (Navy ‘The Fleet’) and Silver (Picnic ‘It’s no Picnic), Lowe Sydney with two Silver and two Bronze (all for Football Federation Australia) and Leo Burnett, Sydney with two Silver and one Bronze (all for WWF ‘Vote Earth’). Gold also went to Colman Rasic Carrasco, Sydney (MTV Exit Foundation ‘The Killers, Love Story’) and to Steve Rogers at Revolver for Direction (Boag’s ‘Pure Waters’).
Procter & Gamble was named Advertiser of the Year, Young &Rubicam was awarded Agency Network of the Year Award; Jung von Matt,Hamburg was honored with the Agency of the Year Award; Mortierbrigade,Brussels was awarded Boutique Agency of the Year.
The AgencyNetwork of the Year and Agency of the Year are prestigious honorspresented to the company that produces the finest calibre of work andthe company that garners the most awards in the competition. Young& Rubicam was honored last night with the title of Agency Networkof the Year receiving a total of nine Gold World Medals, thirteenSilver medals, a UNDPI Silver Award, fifteen Bronze medals, fifty threeFinalist Certificates and a UNDPI Finalist Award from all of Young& Rubicam’s worldwide offices. Jung von Matt, Hamburg was awardedthe Agency of the Year Award for their stellar work. The Hamburg agencyreceived ten Gold World Medals, seven Silver, ten Bronze, and nineteenFinalist Certificates.
“We’re thrilled to receive this prestigious award that recognizes creative achievement,” said Tony Granger, global chief creative officer of Young & Rubicam. “We have been bolstering our creative firepower around the world, and we are seeing our work get stronger and more impressive across our global network.”
The Boutique Agency of the Year isbased on high scoring entries and is selected from companies that arenot affiliated with any agency networks and have less than 75employees. Mortierbrigade of Brussels, Belgium was awarded BoutiqueAgency of the Year Award, the agency received three Gold World Medals,three Bronze, and three Finalist Certificates.
The New YorkFestivals Lifetime Achievement Award was presented to internationaladvertising icons Akira Kagami, Global Executive Creative Director ofDentsu, Japan, and Graham Warsop, Founder and Chief Creative Officer ofThe Jupiter Drawing Room (South Africa) & Partners for theirlandmark contributions to the advertising industry.
The GrandTrophy Awards were selected from the top scoring Gold Medalists in allcategories by the 2010 GrandJury. Grand Trophies were awarded to: Jungvon Matt AG, Berlin, Germany for “Last Call” for client 13th Street inthe Digital & Interactive competition; BETC Euro RSCG of Paris,France for “The Closet” for client CANAL+ in the TV/Cinema competition;Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina for”Children Do” for client Hospital Aleman in the Print competition; LeoBurnett of Chicago, USA, for “Zack Johnson” for client Proctor &Gamble, Tampax in the Mixed Media competition; CLM BBDO of BoulogneBillancourt, France for “Posters” for client Hewlett Packard in theOutdoor competiton; Farfar of Stockholm, Sweden, “World’s BiggestSignpost” for client Nokia in the Avant-Garde competition; Serviceplanof Hamburg, Germany, for “Pro Contra” for client LeadAcademy in theDesign competition; Ogilvy & Mather of Frankfurt, Germany, for”The Magic Mirror” for client Dove in the Collateral competition; andDuval Guillaume of Antwerp, Belgium, for “Bizarre Traffic Updates” forclient Touring Mobilis in the Radio competition.
In 2010, NewYork Festivals announced the merger of the Innovative AdvertisingAwards with New York Festivals International Advertising Awardsallowing winners of both award shows to be honored together at NYF’sAwards Ceremony in Shanghai.
The Innovative Advertising Awardspresented the Grand Trophy to Forsman & Bodenfors of Gothenburg,Sweden for “Facebook Showroom” for client IKEA. The jury awardedInnovative Advertising winners a total of seventeen Gold Medals,seventeen Silver, twenty-six Bronze and ninety-four FinalistCertificates. Leo Burnett Sydney received two Silver Awards and one Bronze, all for WWF ‘Vote Earth’.
There were also two student winners from Australia: Brendan Graham from QUT, Brisbane received a Silver Award for “Your Life Soundtrack” for the London Philharmonic. And Jake Barrow of Armadale garnered a Finalist Award for “The Reverse Supermarket” for the Charity – Feed the Hungry
AUSTRALIA
GOLD
TV/Cinema
Publicis Mojo, Sydney
GOLD
TV/Cinema
Vicks Vapodrops ‘The Beatbox Choir’
Publicis Mojo, Sydney
GOLD
TV/Cinema
Colman Rasic Carrasco, Sydney
GOLD
George Patterson Y&R, Melbourne
GOLD
Art & Technique – Direction
Revolver, Sydney
SILVER
TV/Cinema
Colours ‘Every colour you can dream of’
The Campaign Palace, Melbourne
SILVER
Digital & Interactive
Cadbury Picnic ‘It’s no picnic’
George Patterson Y&R, Melbourne
SILVER
Avant-Garde – Innovative Use
Football Federation Australia ‘The Great Christmas Wrapping Paper Swindle’
Lowe Sydney
SILVER
Avant-Garde – Street Teams
Football Federation Australia ‘The Great Christmas Wrapping Paper Swindle’
Lowe Sydney
SILVER
Peugeot ‘City’, ‘Freeway’, ‘Town’
The Furnace, Sydney
SILVER
Outdoor
Peugeot ‘City’, ‘Freeway’, ‘Town’
The Furnace, Sydney
SILVER
Integrated
WWF ‘Vote Earth’
Leo Burnett, Sydney
SILVER
Guerilla – Outdoor
WWF ‘Vote Earth’
Leo Burnett, Sydney
SILVER
Art & Technique – Special Effects
Subaru ‘Crowd Surfer’
Animal Logic
BRO
NZE
Collateral
MTV Exit Foundation ‘The Killers, Love Story’
Colman Rasic Carrasco, Sydney
BRONZE
TV/Cinema
Foster’s Pure Blonde ‘Dove Love’
Clemenger BBDO, Melbourne
BRONZE
TV/CINEMA
Kit-Kat ‘Working like a machine – Tennis’
JWT Sydney
BRONZE
TV/Cinema
Match.com ‘Better Together’
US, Sydney
BRONZE
Avant-Guard – Guerilla
Football Federation Australia ‘The Great Christmas Wrapping Paper Swindle’
Lowe Sydney
BRONZE
Avant-Guard – Word of Mouth
Football Federation Australia ‘The Great Christmas Wrapping Paper Swindle’
Lowe Sydney
BRONZE
Digital & Interactive
Football Federation Australia ‘Socceroos World Copw Qualifiers’
Lowe Sydney
BRONZE
Place-based media
WWF ‘Vote Earth’
Leo Burnett, Sydney
BRONZE
Art & Technique – Cinematography
Boag’s ‘Pure Waters’
Revolver, Sydney
BRONZE
Art & Technique – Direction
Subaru ‘Crowd Rider’
Revolver, Sydney
NEW ZEALAND
GOLD
Radio
NZTA ’It’s your call’
Clemenger BBDO, Wellington
SILVER
Radio
NZTA ’Heaven Radio’
Clemenger BBDO, Wellington
BRONZE
Alzheimers New Zealand ‘Car’
Colenso BBDO, Auckland
7 Comments
Sun Sound should have won every award.
Well done Bec and Dejan
Gotta be the last time they can enter the Boags spot???
Nice to see some strong new Aussie work getting up at international shows.
Patts & Rassic Cloman keep on banking the golds, every year. Quality agencies.
Y&R Network of the year. Who would have thunk it a year or two ago??!!
babe u r the best :*
congrat!
Well done Carrasco 😉
Beatbox Choir – a well deserved win!