303, Sydney creates Harley Davidson Facebook site for world record jump in Sydney tomorrow
Harley Davidson is streaming a world record attempt LIVE online Tuesday morning at 9.15am for a 9.30am start. Seth Enslow will be leaping 160 feet across the front of Sydney Harbour, a world record jump on a Harley-Davidson. The Crusty Demons legend will leap his XR1200 over 160 feet at Sydney’s Barangaroo, East Darling Harbour Waterfront, with the iconic Sydney Harbour Bridge as a backdrop.
303 has created a microsite to stream the jump live across the world with live coverage on the site kicking off from 9.15am local AEST, with the jump scheduled for 9.30am.
Viewers on the site will be able to make comments via a live streamFacebook box. The campaign is supported by an email campaign toHarley-Davidson prospects and customers, members of the HOG (HarleyOwners Group) club, plus a media buy of bike enthusiasts.
The jump will be heavily promoted on the Harley Davidson.com website, the Australian Harley-Davidson branded YouTube channel and Harley Davidson Twitter feed.
Arecording of the jump will be made available on the Harley-DavidsonAustralia You Tube channel as soon as the jump has been completed.
NicChamberlain, 303 Head of Digital, says: “Seth likes to take chancesand do extreme things, but good job he is as great as he is, as itgives us the opportunity to do innovative work like this online. Thiswill be our second live stream of his jumps on the web in the past 12months, which is great for the Harley brand and for all bikeenthusiasts down under.”
13 Comments
Worst brand on facebook site ever?
Sorry, but that last paragraph. What exactly are you trying to say?
Utterly stupid
Good luck, cant wait!
Luv Tania (Metalworx)
harley?
crusty demons?
erm.. really?
no one questioned this brand tie-up?
Agree Jack, makes no sense! In my words, the guy is nuts.
who’s idea was it anyway?
seth’s or harley davidson or 303?
the jump is cool, but streaming it live aint a big deal
5.56
I think the sentence could have benefitted from a couple of extra uses of the word “as”, as in
” … but good job he is as great as he is, as it gives us the opportunity to do as innovative work as this online. ”
thinking Seths nuts created a new world record by travelling 18 inches into his chest cavity…..guess a mans gotta do watta…etc etc
That was really tough on the nuts. Youch.
I’ve met Set and I would want that Neanderthal near my daughter- or anyone else s daughter. 303 do you really understand who or what you are promoting? Do you care? Does the means justify the message? And 10:52- his nuts are his brains!
That far on a Harley? Fingers crossed. Though not as crosses as his will be when the bars snap.
The sum of all the parts of this = lame. How many people actually watched it live I wonder?