25 Lions for New Zealand at Cannes 2010 with Colenso BBDO winning a record 10 Lions
New Zealand had its best year ever at the Cannes Lions, picking up 25Lions in total (compared to 23 in 2008, the previous best year) withSpecial Group Auckland picking up the GrandPrix in Direct for Orcon Broadband ‘Orcon + Iggy Pop’ The campaign also won a Gold in Direct and two Bronze Lions in Promo.
ColensoBBDO Auckland was New Zealand’s top performer with 10 Lions: threeGold, four Silver and three Bronze Lions. This included two Gold Lionsin Film Craft for New Zealand Book Reading Campaign’s ‘Going West’, aGold Lion in Media, a Silver Lion in Integrated and a Bronze Lion inCyber for Yellow Pages ‘Yellow Chocolate’.
Colenso also won a Silver Lion in Press for the Amnesty campaign’Beating’, ‘Execution’ and ‘Rebels’, and a Silver Lion in Outdoor forNew Zealand Breast Cancer Foundation ‘The Blob’. Its other two BronzeLions were in Outdoor for TVNZ The Pacific TV Show’s ‘Dogfight’ and theother was in Media, for The Pacific TV Show ‘Real Stories’.
DDBAuckland also had a stand-out year with two Gold and three Silver Lionsfor campaigns including Coastguard New Zealand, ‘Live Rescue’ (Gold andSilver in Direct) and one Gold and two Silver in Radio for SkyTelevision Arts Channel ‘Pollock’, ‘Van Gogh’ and ‘Rothko’.
ALTGroup Auckland won a Gold and Silver Lion while JWT Auckland won Silverand Bronze and TBWA\TEQUILA\Digital Shift and AIM/Proximity Aucklandeach won a Bronze.
Managing director of Colenso BBDO, NickGarrett says: “The Colenso team are all absolutely thrilled and veryproud of the result because it was a record for us and because we didwell across a range of ideas in multiple categories. The level ofcompetition gets higher and higher every year, so it is very rewardingto see our ideas and the other New Zealand work recognised by ourinternational peers. We are particularly pleased with the Silver Lionfor Yellow Chocolate in the Integrated Category because it is thetoughest category of the lot. On top of this, we are chuffed for ourBBDO colleagues from around the world because they have won the “AgencyNetwork of the Year’ title again and we can feel very satisfied aboutColenso’s role in that success.”
Colenso BBDO, ExecutiveCreative Director, Nick Worthington added: “A vintage year for NewZealand agencies and clients, the only problem with being so visible tothe rest of the world is that they’ll want to nick our talent.”
FULL LIST OF WINNERS FOR NEW ZEALAND
COLENSO BBDO AUCKLAND
1. Gold Lion, Film Craft, New Zealand Book Reading Campaign ‘Going West’
2. Gold Lion, Film Craft, New Zealand Book Reading Campaign ‘Going West’
3. Gold Lion, Media, Yellow Pages ‘Yellow Chocolate’
4. Silver Lion, Press, Amnesty campaign ‘Beating’, ‘Execution’ and ‘Rebels’
5. Silver Lion, Outdoor, New Zealand Breast Cancer Foundation ‘The Blob’
6. Silver Lion, Integrated, Yellow Pages ‘Yellow Chocolate’
7. Silver Lion, Design, Alzheimers New Zealand ‘Eraser’
8. Bronze Lion, Outdoor, TVNZ The Pacific TV Show ‘Dogfight’
9. Bronze Lion, Media, TVNZ The Pacific TV Show ‘Real Stories’
10. Bronze Lion, Cyber, Yellow Pages ‘Yellow Chocolate’
SPECIAL GROUP AUCKLAND
11. Grand Prix, Direct, Orcon Broadband, ‘Orcon + Iggy Pop’
12. Gold Lion, Direct, Orcon Broadband, ‘Orcon + Iggy Pop’
13. Bronze Lion, Promo, Orcon Broadband, ‘Orcon + Iggy Pop’
14. Bronze Lion, Promo, Orcon Broadband, ‘Orcon + Iggy Pop’
DDB AUCKLAND
15. Gold Lion, Direct, Coastguard New Zealand, ‘Live Rescue’
16. Silver Lion, Direct, Coastguard New Zealand, ‘Live Rescue’
17. Gold Lion, Radio, Sky Television Arts Channel ‘Pollock’
18. Silver Lion, Radio, Sky Television Arts Channel campaign ‘Van Gogh’, ‘Pollock’, ‘Rothko’
19. Silver Lion, Radio, Sky Television Arts Channel campaign ‘Van Gogh’, ‘Pollock’, ‘Rothko’
JWT NEW ZEALAND AUCKLAND
20. Silver Lion, Outdoor, Nestle Kit Kat ‘Chairs’
21. Bronze Lion, Media, Nestle Kit Kat ‘Chairs’
ALT GROUP AUCKLAND
22. Gold Lion, Design, Oakfield Press’ ‘The Vigneron’
23. Silver Lion, Design, Oakfield Press’ ‘The Vigneron’
TBWA\TEQUILA\DIGITALSHIFT AUCKLAND
24. Bronze Lion, Visa ‘Go Back to Pompeii’
AIM PROXIMITY Auckland
25. Bronze Lion Direct, Tower Insurance, ‘Missing Pictures’
3 Comments
A small and slightly cynical point in an otherwise amazing result, but how long is BBDO’s list of charity clients. Between Clems and Colenzo they really milk cause marketing for lions.
New Zealand Book Reading
Amnesty
Breast Cancer Foundation
Alzheimers
Association for the Blind
Maybe BBDO just have really big hearts?
You missed their favourite charity – Yellow Pages.
8.18 Nothing in this world is free, my friend. Except of course production/post….