2023 CB HOT LIST #10: CHEP

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2023 CB Hot List…

CHEP put in a solid creative performance in 2022, returning to the CB Hot List with several campaigns seen and noted.

Notable work in 2022 included Samsung ‘Flipvertising’, ‘Find your Flipside’, A home unlike any other’, ‘Walk the night’ and ‘Night Noir’, Ebay ‘Hacking your own fame’ and ‘merchandise’, Ikea ‘Baller Card’ and ‘The Uncreakening’, 7-Eleven ‘Coffee Body Scrub’ and Nutrica Karicare ‘Feed the real’.

Highlights in 2022 included being included on the Australian Financial Review’s Most Innovative Companies list (again), ranked #8 Australian agency in Campaign Brief’s The Work 2022, ranked #2 Agency of the Year (#1 Australian AOY) at Spikes including Film Grand Prix. CHEP also won five Gold Pencils at AWARD.

On the new business front CHEP won Officeworks, AMP, Latitude (NZ), JS Health, retained IAG and then appointed its main agency, and proactively presented a new strategic direction to Telstra SMB that led to being appointed lead agency. CHEP also won significant projects for Tourism Australia.