2020 CB HOT LIST #7: THINKERBELL MELBOURNE

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. Over the next few days, in the lead-up to the AOY announcement, we profile those that made the 2020 CB Hot List…

Thinkerbell, Melbourne was a major improver in 2019, with several campaigns that were seen and noted, and not only in Australia.

Notable work included Vegemite ‘Vegemite v Marmite Ashes’ and ‘Toast Stencils’, Accor Hotels ‘Wintervention’, NRMA ‘Highest Paid Koala’, and Art Series Hotels ‘Art in Micro’.

When Thinkerbell heard that Marmite were handing out samples at the Ashes claiming that it tastes better than Vegemite, they responded by taking out a full page ad in the UK’s Daily Mirror. This ignited an international shit-storm between Marmite and Vegemite that got reported across prime time TV, radio, online and in newspapers. One press ad created a reach of 36 million, a social reach of 5.6m and over $1.3m in earned media.

The last 12 months have seen the agency double in size, with 43 new brands resulting in 247% growth in billings. They have almost 60 staff and as a result have moved to bigger premises in Melbourne and opened a Sydney office.