2020 CB HOT LIST #9: SPECIAL GROUP SYDNEY

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. Over the next few days, in the lead-up to the AOY announcement, we profile those that made the 2020 CB Hot List…

Special Group, Sydney once again put in a good showing in 2019, both creatively and in terms of new business.

Notable work included Uber Eats ‘Australian Open ambush’ and ‘Sharon and Kim’; Tourism New Zealand ‘Good Morning World’; Carlton Dry ‘The let the game decide contract’ and ‘It’s the most wonderful time for a beer’.

Highlights in 2019 included winning the most Lions for Australia at Cannes (2 Silver Lions, 5 Bronze Lions) ranked Cannes #12 Best Independent Agency in the World, winning the Spikes Media Grand Prix and being named Spikes Independent Agency of the Year.

Special Group grew 25% in 2019 to $120m billings, winning at least one new business pitch every month. The agency now employs 55 staff. New clients and brands coming on board in 2019 included Weet-Bix, Disney, Kayo, Australian Financial Review, Sydney Morning Herald, The Age, Domain, Up&Go, Zambrero, Uber Eats Asia, The Alternative Dairy Co, Mutti and ROC Partners.