2020 CB HOT LIST #5: M&C SAATCHI SYDNEY

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. Over the next few days, in the lead-up to the AOY announcement, we profile those that made the 2020 CB Hot List…

M&C Saatchi, Sydney put in a solid creative performance in 2019, with great work across a wide range of clients.

Notable work included Tourism Australia ‘Matesong’ and ‘Australia Inc.’; TAB ‘Tap Initiative’ and ‘Long may we play’; BWS ‘World’s Biggest Beer Run’; Bauer ‘Minnie’; Woolworth’s ‘Discovery Garden’; John Boston print; Cisco, Dimension Data & Land Rover ‘Save the Rhino’; Kid’s Helpline ‘Truth ’n Loot’; Commonwealth Bank ‘Change the way you pay’; Steggles Turkey (radio); and Sesion Tequila.

The agency scooped up awards in 2019 including Most Innovative Media & Marketing Company by the Australian Financial Review. Steggles Turkey won a D&AD Next Creative Pencil.

It was a good year for new business – 27 new business wins and a 70.8% business retention rate. New clients to come on board included Huawei, Aveo, Sydney Opera House and University of Sydney, resulting in 128 new hires. The agency’s headcount is now 503.