Publicis Mojo’s Matt Ryan and Droga5 New York strike Gold at The One Show in New York; Australia scores two Silver and three Bronze

The One Club announced the Gold, Silver and Bronze Pencil winners this evening at the 36th Annual One Show in New York.  The ceremony, which took place at Lincoln Center’s Alice Tully Hall, honored the year’s finest achievements in print, television, radio, outdoor, innovative marketing, integrated branding and branded content.

It was a tough show, with only 25 Gold, 38 Silver and 35 Bronze handed out worldwide.

Best of Show was presented to Wieden+Kennedy Amsterdam for the Nike cinema spot and consumer TV winner, ‘Write the Future’ – with Aussie expat Eric Quennoy as co-executive creative director.

Australian and New Zealand winners were:

Silver Pencil: Guide Dogs Australia ‘Support Scent’ Public Service Collateral via Clemenger BBDO, Melbourne

Silver Pencil: Selleys ‘3 in 1’ Television via BWM Sydney

Bronze Pencil: Melbourne Writers Festival ‘Stories from the street’ Promotion via JWT Melbourne

Bronze Pencil: Chemmart Pharmacy ‘Hoarse Whisperer’ radio via JWT Melbourne

Bronze Pencil: Guide Dogs Australia ‘Support Scent’ Innovation in Advertising via Clemenger BBDO, Melbourne

Bronze Pencil: TVNZ ‘Dog Fight’ Out of Home via Colenso BBDO, Auckland

Bronze Pencil: Sky TV ‘Rothko’, ‘Pollock’, ‘Van Gogh’ radio via DDB New Zealand

“It‟s a great result – particularly when you consider what a tough and competitive category this is. Doubly good is that the campaign has worked hard for our client,” said BWM executive creative director Rob Belgiovane, commenting on the Selley’s win. The TVC also scored a finalist berth at this year’s prestigious D&AD.

Majority Aussie-owned agency Droga5 New York won two Gold Pencils for the ‘Decode Jay-Z with Bing’ campaign and Aussie creative Matt Ryan from Publicis Mojo, Sydney won Gold for his 4th Amendment Wear campaign. Aussie Ex-pat CD Jo Shoesmith, who is with Leo Burnett Chicago, picked up two Silver pencils for her Allstate Insurance ‘Mayhem’ work. This adds to her wins at the ANDYs and Hugos as well as an Effie for her Delta Faucets work.

Top Winners of the evening include:

•    Nike “Write the Future” via Widen+Kennedy Amsterdam – Best of Show, 3 Gold Pencils

•    Old Spice (various campaigns) via Wieden+Kennedy Portland – 4 Gold Pencils, 1 Bronze Pencil

•    Gatorade “REPLAY” via TBWA Chiat Day – 3 Gold Pencils

•    Bing with Jay-Z “Decode Jay-Z with Bing” via Droga5 New York – 2 Gold Pencils

•    WWF “Save as WWF” via Jung von Matt – 2 Gold Pencils

More than 600 advertising professional and guests celebrated thewinners at the gala event produced by The One Club, the world’sforemost non-profit organization dedicated to recognizing excellence inadvertising and design. Celebrities and VIP’s from the world ofadvertising, film, television and media were on-hand to present theawards – including Isaiah Mustafa  (Old Spice), Zachary Booth(Damages), Heather Burns (Bored to Death), Barbara Lippert (Goodby,Silverstein & Partners), Jimmy Smith (TBWA ChiatDay/Los Angeles) ,Neal Shapiro (PBS), Jim Douglas & Kim Berk (Fresh 102.7), JohnNorman (The Martin Agency), Lance Martin (Taxi), Steve Mykolyn (Taxi2), Tham Khai Meng (Oglivy), David Lubars (BBDO), Kevin Swanepoel(President, The One Club) and Mary Warlick (CEO, The One Club).

“There was a real hint of a boost in the economy shown in healthyspending for big commercials such as Nike’s ‘Write the Future,'” saidMary Warlick, CEO of The One Club. “The One Show winners prove that theindustry continues to move forward. Marketers were also extending thebrand beyond the TV screen in work such as the Old Spice Responsecampaign and Gatorade Replay, both of which gave consumers theopportunity to participate.”

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Winners and finalists will be featured in the commemorative One Show Annual, which will be released later this year.

The 36th Annual One Show was the centerpiece of Creative Week NYCtaking place in New York City from May 9 to May 15, 2011. Creative Weekis a celebration of creativity in advertising, design, digital mediaand the arts. The One Club and the Creative Week Board of Advisorsinvite all organizations involved in the creative life of New York City.