2010 Gunn Report: Clemenger BBDO, Melbourne ranked =23 most awarded agency in the world

2010 CB Agency of the Year Clemenger BBDO, Melbourne was placed =23 most awarded agency in the world in the 2010 Gunn Report, which has just been released.

Two other Aussie agencies cracked the Top 50: Leo Burnett, Sydney was placed =33; and Mojo (Sydney+Melbourne) came in at =37.

DDB New Zealand was placed =28 and Colenso BBDO, Auckland was placed =44.

AlmapBBDO, Sao Paulo was named Agency of the Year.

BBDO was crowned Network of the Year for the 5th year in a row and 8th time in 12 years, followed by DDB, Ogilvy & Mather, Leo Burnett and TBWA.

USA and UK were once again number one and two in the Top Countries table, with Australia placed #9 and New Zealand taking the #20 spot. Japan was the top country in the Asia Pacific region, placed #7. India was ranked #14, Thailand at #16, Singapore = #17, China at #22 and Hong Kong was ranked #23. One new country joined the top 25 in 2010 – Turkey – thus bringing the total number of countries to ever appear in this table up to 37.

Advertiser of the year was Volkswagen for the 10th year out of 12.  Nike is the only other advertiser to also appear in the table every year.

The Guest Editor for 2010 was Marcello Serpa, Partner and Creative Director of Almap BBDO. He contributed his own personal commentary on The Report and chapters on the most awarded work in the Film, Print, Digital and All Gunns Blazing tables.  He is also involved in making the final selections for The Showreel of The Year.

The Gunn Report year has changed and going forward will cover the calendar year January-December.  In this transition year the shows from 2010 and the last quarter of 2009 were taken in to account when compiling the results.

The Gunn Report 2010 Tables and Commentaries are viewable online at newly re-launched www.gunnreport.com.  

The Gunn Report & Showreel of The Year 2010 will be published in March.

VIEW THE TOP FIVE IN EACH CATEGORY: Gunn Report 2010 Tables – Top 5.pdf