15 Australian entries make the cut at Shortlist stage of PR Lions
15 Australian entries have made the cut at the Shortlist stage of the PR Lions.
A world total of only 134 entries made the cut in the PR Lions.
Whybin\TBWA\Tequila Sydney/Eleven PR Sydney and One Green Bean Sydney are both in front with three entries short-listed, followed by Euro RSCG Australia Sydney/Red Agency with two entries short-listed.
VIEW THE PR SHORTLIST: PR Shortlist – CL2012.xls
In the PR Lions shortlist, Whybin\TBWA Sydney\Tequila Sydney/Eleven PR was shortlisted three times for MJ Bale ‘Grazed on Greatness’; One Green Bean Sydney was also shortlisted three times: twice for Virgin ‘A Fair Ride For All’ and once for Pacific Brands ‘Search For Australia’s Well Worn Volleys’; and Euro RSCG Australia Sydney/Red Agency was shortlisted twice for Reckitt Benckiser ‘Sponsor The White House’.
Naked Communications was short-listed for Art Series Hotels ‘Steal Banksy’; Ogilvy Impact St Leonards for McDonald’s Australia ‘All About Me’; Ogilvy & Mather Sydney was shortlisted for Coca-Cola ‘Share A Coke’; Leo Burnett Melbourne for 7-Eleven ‘BYO Cup Day’; DDB Group Melbourne was shortlisted for The Reach Foundation ‘Open Book Project’; DDB Sydney/Mango Sydney for Tourism Australia ‘World’s Most Remote Polling Booth’; & Fnuky Adelaide was shortlisted for Keep Australia Beautiful ‘The Little Commitee’.

1 Comment
Wow. Whybins leading the pack in the first three shortlists! Wouldn’t have thought that would be possible a couple of years back.