Southern Cross Austereo appoints Nisar Malik in joint Melbourne agency sales director position

Southern Cross Austereo (SCA) is reinforcing its commitment to client service by appointing Nisar Malik (left) in the role of Melbourne agency sales director, a role that will see him jointly manage the brand’s multi-tiered assets across television, radio and digital.

This appointment sees SCA’s Melbourne office follow the same restructure as the company’s Sydney team, which recently appointed a second agency sales director.  In this newly created role, Malik will head up the Melbourne sales team alongside Sam Bingley.

Says Andrea Ingham, SCA national sales director: “We are delighted to have Nisar join the SCA Melbourne team.  Nisar’s previous experience at Southern Cross and his most recent leadership role at Network Ten perfectly compliment the needs of our clients and our business.”

SCA is a leader in content creation, reaching over 95% of Australia’s population via its diverse multi-channelled media portfolio. With the ability to engage with audiences via radio, television and digital, the appointment of Mr Malik allows for seamless client integration across Australia’s leading media entertainment solutions powerhouse.

Says Malik: “I am extremely thrilled to be coming back to where I started. SCA has a reputation of being a pack leader in both its people and multiplatform assets. I am genuinely looking forward to be working alongside such a passionate and driven sales team.”

Most recently with Ten Network, Malik has a strong background in client and agency sales, and returns to SCA where he commenced his career back in 1997, spending nine years with Southern Cross in the Media Sales Network.

Malik will commence his new role in the Melbourne office next Monday 5th August.