Ad2One appointed to handle Australian advertising sales for games giant Miniclip

Digital agency Ad2One is now responsible for Australian advertising sales for the popular global games giant Miniclip.

Founded in 2001, the site is now home to more than 850 games. Games are added all the time, from Miniclip’s own development studios team or through its network of 300 developers across the globe.

Kate Tilden, AD2ONE’s commercial director for Australia, describes it as a great advertising vehicle for engaging with young people.

Says Tilden: “71 percent of the users are under 35. More than half of those are aged between 6 and 17, with a relatively even split between male and females.”

There are numerous ways in which advertisers can become involved with this audience, from mobile advertising, homepage takeovers and pre-game videos, through to sponsorships and in-game advertising, where an advertiser’s banner can appear inside a game – alongside a race track, for example.

Kellogg’s, Disney, McDonalds, Lego and Subway are just a handful of the major brands who have advertised on Miniclip in the Australia/New Zealand region over recent years.

Says Tilden: “It’s highly targeted and offers immense exposure.”

Campaigns can be focused on specific pages, game types and demographics.

In Australia the site attracts 500,000 unique users each month, with more than 6 million mid-page unit (MPU) impressions and over a million video plays.