Harsent shoots new print work for Masters Distiller’s Collective via Leo Burnett, Sydney
January 31 2013, 8:13 pm | | 3 Comments
“The shot for Masters Distiller’s was born out of the idea of craftsmanship,” says top photographer Simon Harsent.
“In a world where everything is instantaneous and photographs are taken rather than crafted Leo Burnett, Australia decided to go back to traditional methods that require craft skill and thought.
“To emulate the craft and care that goes into the Masters Distiller’s range we decided to use the 20×24 plate where each image is an original, a one of a kind image on polaroid film, the complexity of the operation of the camera required we slow the process down and craft each shot much in the same way the Masters Distiller’s range is produced.”
3 Comments
They should start by crafting their press releases. That second paragraph is really hard to read with no commas.
Nice work Simon
In the days when post production/retouching can often take way more time than the actual photography, it’s nice to see someone kickin’ it old skool. Nice one Mr. Harsent and the rest of the team involved. #ihopeiusedthecorrectamountofcommas