WeAreDigital wins three new clients

WeAreDigital has won three new clients including Mont Adventure Equipment, auDA, Australia’s Industry self-regulatory body for the “.au” domain space and lastly Associated Retailers Limited (ARL) group.

Mont enjoys a reputation for innovative design and dependability with their large product offering, achieved through an ongoing commitment to function, quality and performance and have been awarded multiple design marks and patents.

Says Karson Stimson, director of WeAreDigital: “Mont is an incredible Australian brand that we are excited to be working with on the rollout of a major new website to support the Mont brand in the marketplace – both locally and overseas.”

After a highly competitive pitch, auDA appointed WeAreDigital to overhaul its digital presence and give it a fresh approach with a solid user experience.

With multiple stakeholders and a huge amount of content to integrate, the digital rollout will ensure efficient and integrated experiences are designed and served to the number of different user groups that interact with the auDA business. Improving the accessibility to the service, auDA also aim to raise their profile by offering industry best practice navigation systems and dynamic, feature rich content.

Says Stimson: “This is a great challenge for our design and UX teams and they are eager to create a dynamic yet simple website that helps build the auDA brand and experience for its users.”

The new site will be live in Q2 of 2013 and will integrate social media channels and a mobile optimised version of the site for tablets and handheld devices.

Off the back of a string of wins including B&T 2012 Specialist Agency of the Year, the WeAreDigital team capped off a big 2012 with being put in charge of rolling out several eCommerce sites for the ARL group. ARL is one of Australia’s largest independent retail groups and a prominent force in the Australasian retail scene with over 700 retail doors and sales over $500 million.

Established in 1959, the group consists of retail brands brands including ToyWorld, SportsPower, Sportscene, Mensland, Compleat Angler and Camping World.

Says Dale Cleaton from ARL: “The next stage of our group’s growth and development into digital needed a sound and experienced partner. We are very confident we have made the right choice having WeAreDigital helping guide us through this very exciting chapter for the business.”