GEnx Jet Engine promoted to aviation industry with innovative trade press ad via Clems Sydney
January 23 2013, 10:07 pm | | 7 Comments
The objective of Clemenger BBDO, Sydney was to position GE as innovative jet engine providers to a niche audience – those who order them.
To achieve this their ad appeared in Aviation Business Asia Pacific Magazine, a subscription publication with 12,000 readers. This received distribution at the Australian Airports Association National Convention, where a copy was handed to every delegate, 250 of whom order jet engines.
By innovating the way they used print to deliver the message, the agency was able to position GE as innovators themselves.
7 Comments
Well done, the engine spins. Is that enough to persuade people that GE are highly innovative? Feels lo-tech to me.
Literally.
The GE turbofan is quite a nice unit, but it doesn’t really stir the soul.
A pair of Merlins on the other hand….
http://youtu.be/oZzJewwobCY
That’s cool.
let’s just say that he’s doing really well
A smart (and simple) idea that works perfectly for it’s tinkering, mechanically minded audience. Well done.
love it