Adcorp acquires stake in Limelight Digital

Adcorp Australia Ltd has acquired a 40% interest in boutique digital agency, Limelight Digital.

Limelight operates in Brisbane, Sydney and Melbourne and specialises in digital strategy, digital design and development. Their client base includes high profile clients Channel Ten, Warner Bros/HBO Australia, St Vincent’s Health and Aged Care, Queensland Ballet and BMD Group.

Adcorp CEO David Morrison said that Adcorp was delighted to take a stake in a growing business that has been a key supplier to Adcorp over the past two years.

Says Morrison: “While Adcorp has been developing its own digital capabilities across Australia and New Zealand, the investment provides us with unique access to one of the marketing industry’s most exciting and talented development teams. It also provides us with a separate channel to market for digital services.”

Limelight managing director, Sarah Parsons, explained that both businesses would continue to operate independently and she welcomed the great opportunities the new partnership would bring.

Says Parsons: “This offers Limelight the chance to utilise the depth and breadth of Adcorp’s advertising and marketing experience to strengthen our service offering, while keeping our boutique agency foundations.”

“Our objective has always been to create innovative and contemporary digital solutions that focus on providing a sophisticated user experience.”

Adcorp CEO David Morrison will become a director of Limelight.