Australian and NZ agencies dominate Gold tally at international Caples Awards for direct marketing

Australia and New Zealand agencies performed admirably at the international Caples Awards in New York, which honour the best in Direct Marketing worldwide.

Whybin\TBWA Sydney scored three Golds, two for NRMA ‘Car Creation’, the other for the MJ Bale campaign. The agency also scored Silver for NRMA ‘Bus Shelter’, NRMA ‘Car Creation’ and for Goalpost Pictures ‘Sapphires Soul Sync’.

M&C Saatchi/Mark Sydney won two Golds, one for Google ‘Build with Chrome’, the other for Amnesty International ‘Name Tunnels’. The agency also scored Silver for Google ‘Build with Chrome’.

303Lowe Sydney/Perth won two Golds, both for Ikea ‘Rent’ while Leo Burnett Melbourne scored the Courageous Client award for 7-Eleven ‘BYO Cup Day’.

Four Silvers went to Wunderman Sydney, three for Coca-Cola ‘Share a Coke’, the other for Art Gallery Society NSW ‘Portraits’.  MercerBell Sydney won Silver for Nestle ‘Fists of Fusian’, as did AnalogFolk, Sydney for Arvo.

Colenso BBDO / Proximity Auckland set a new record for a New Zealand agency, cementing its position as the world’s best direct marketing agency picking up 13 Caples Awards.

The Auckland agency won four Golds, five Silvers and four Bronze awards making it the top ranked agency at the awards. It was also the best performance by a New Zealand agency at the Caples Awards to-date.

The wine is over campaign for DB export was the agency’s big winner coming away with two Golds and three Silvers, while Donation glasses for Pedigree and Sorry about the twigs folks for Monteiths both received Gold and Silver awards.

DraftFCB Auckland scored Gold and Silver for Pak’n’Save ‘Rugby World Cup’.

Silver went to Clemenger BBDO Wellington for KiwiRail ‘See more of New Zealand by train’.

“It’s exciting to be working in the current environment which allows us to use creativity to engage an audience directly, and the best work these days usually has a direct aspect to it. The wonderful thing about the Caples is that they are results-driven awards, which demonstrates that great work works,” says Nick Garrett, Colenso BBDO’s managing director.

The performance caps off an exceptional year for the team at College Hill, who have received numerous direct marketing accolades including winning the coveted Diamond Award at the Echo Awards, as well as being ranked the world’s number one direct marketing agency in the 2012 Big Won Report.