Entries now open for the 2013 ASTRA Industry Excellence Awards until 4pm Mon, December 17
Australian Subscription Television and Radio Association (ASTRA), the subscription TV (STV) industry’s peak body, has opened entries to its 2013 ASTRA Industry Excellence Awards until 4pm on Monday, 17 December.
Recognising excellence in the promotion of the subscription television industry, winners will be chosen from nine categories and announced at the ASTRA Conference taking place on Thursday March 14 at the Sydney Convention and Exhibition Centre. The ASTRA Industry Excellence Awards recognises individuals, channels and agencies who create ground breaking and innovative campaigns within the Australian STV industry.
Says Petra Buchanan, CEO of ASTRA: “Creativity and innovation are the mainstays of the subscription television industry in Australia. ASTRA’s Industry Excellence Awards seek to provide recognition to the talented marketing and communications professionals and the creative campaigns generated in the STV industry.”
The 2012 ASTRA Industry Excellence Awards categories are:
- Most Outstanding Marketing Campaign for Subscription Sales or Subscriber Retention/Extension
- Most Outstanding Use of Subscription Television for a Consumer Advertising Campaign
- Most Outstanding On-Air Program Promotion
- Most Outstanding Off-Air Program Promotion
- Most Outstanding Channel Image Spot
- Most Outstanding Multimedia Promotion
- Most Outstanding PR/Communications Campaign
- Most Outstanding Marketing Campaign Under $50,000
- Most Outstanding Use of Technology
The ASTRA Industry Excellence Awards are judged by a panel of senior STV marketing specialists.
Judges review each entry and assess its merits based on the strength of the campaign strategy, implementation, results and creativity.
The 2013 Conference will highlight opinion from leaders across the industry, allow for discussion and debate through a combination of panel and break-out sessions and provide networking opportunities at the Women in Television breakfast, lunch and cocktail functions.