Ambient brings cricket onto the street in new campaign for Cricket Australia via GPY&R

Big Bash League has collaborated with Ambient Group to promote the 2012/13 Twenty20 season with a new campaign via GPY&R, Melbourne.

The outdoor campaign utilises the Ambient Street Poster platform nationally and will feature the seven domestic teams with local players taking pride of place on the posters in their state.

Each team is represented on supersized 4-sheet posters using state and team specific creative.

Mark Fishwick, head of Ambient, said this is a great medium for sport and events: “Street Posters is an urban media platform grabbing the attention of the younger punters. With the CA campaign, posters will be stacked and offer impact like a large format billboard.”

The campaign will be on display from today 19th November, in the lead up to the start of the season in early December.

Ambient partners with national providers and has over 8,000 two-sheet poster sites nationally.

Client: Cricket Australia

Media agency: Mediacom