Gooddrop.com.au offers ‘the taste of a good deal’ in new integrated campaign via Task2, Sydney

GoodDrop.com.au has heralded its arrival into the competitive alcohol retailing sector with a new campaign urging Australians to ‘enjoy the taste of a good deal’.

The campaign, crafted by Rosebery-based agency TASK2, has numerous executions, each aimed at positioning GoodDrop.com.au’s point of difference in the online liquor retail category.

With taglines that include “Rush hour or happy hour” and “Tick tock it’s beer o’clock”, the integrated campaign launches on Monday (19 November) across outdoor and print and will be supported by a targeted digital media buy.

It is the first campaign by TASK2 since being appointed by GoodDrop.com.au five months ago. Since then the agency has been working behind the scenes on brand development and strategy all the way through to designing the website and packaging of the product.

TASK2 Client Services Director Nicola Tiernan said the GoodDrop.com.au work was a dream brief: “It’s very rare for an agency to be afforded the chance to work so collaboratively over so many different parts of the business.”

Says GoodDrop.com.au General Manager Reichel Cheslett: “You really only get one chance to introduce your brand to a market and our total faith in TASK2 has paid off with this campaign. They just got what we were about from day one, their no nonsense approach and work ethic has made this project simple, easy and fun. We want to be different and it shows with these executions, which perfectly capture the brand’s personality.”