We Are Social predicts Americain to win Melbourne Cup based on Twitter trending
With just under half an hour to go until the Melbourne Cup, Sydney-based social media agency We Are Social has run some data to try and answer who Twitter thinks will win the Melbourne Cup.
This morning the Australian Twittersphere has certainly lit up. As of 1pm Sydney time the event is trending across 3 topics on the social network and we estimate that over the past 24 hours there to have been close to 15,000 tweets in Australia, with a likely peak minutes after the race ends.
We Are Social has analysed all of the Australian tweets from the past week that have mentioned the 24 competing horses, using the volume of conversations about each horse as a proxy for odds to win.
We Are Social based on Twitter trending predicts Americain will takes it on a photo finish, taking the win from Dunaden and Red Cadeaux.
10 Comments
FAIL! Not even close you freaks.
Excellent. Glad we aren’t making large scale, expensive marketing decisions based on twitter trending. Right guys?
…social media proven to be a meaningless distraction.
Once again proving Twitter don’t know shit.
#whythefuckdoyoubother?
Here’s a prediction… self-publicising Social Media agencies who talk shite for the scrap heap
Genius.
Derp.
More evidence that social media agencies have no idea what they’re talking about.
Twats
Social Media forecasts are nearly as dumb as betting on horse races.