Guide Dogs NSW/ACT launches ‘Experience Unseen’ campaign via The Monkeys
Guide Dogs NSW/ACT has launched its new ‘Experience Unseen’ campaign via The Monkeys.
The idea and message is simple: what a person with impaired vision experiences as they explore familiar places – the city, the bush, the ferry – can be just as beautiful and evocative and stimulating as what someone with 20/20 vision experiences.
The services that Guide Dog NSW/ACT provides, gives people with vision impairment the mobility they need to independently experience the places we take for granted. This idea is brought to life in a beautiful and emotive way by photographer, Simon Harsent, and a soundtrack by one of the most famous and innovative contemporary composers in the world of music, Brian Eno.
Says Charles Ulm, marketing and communications manager, Guide Dogs NSW/ACT: “Through the ‘Experience Unseen’ campaign the Monkeys have once again created a wonderful and thought provoking series of ads in which Guide Dogs NSW/ACT can engage with our supporters. By depicting very iconic sensory experiences in each of the ads, the idea gives us the opportunity to demonstrate how important independence is for someone with vision loss.”
The spots will run in NSW across Metro and Regional television networks.
Client: Guide Dogs NSW/ACT
Marketing Manager: Charles Ulm
Marketing Executive: Daniel Cutlack
Agency: The Monkeys
Executive Creative Director: Justin Drape
Creative Director: Noah Regan
Copywriter: Henry Kember
Art Director: Bradley Averill
Snr Content Director: Jill Large
Content Manager: Alex Don
Broadcast Producer: Jade Wannell
Print Producer: Chris Benson
Director/Photographer: Simon Harsent
Production Company: OTTO/POOL
Director: Simon Harsent
Producer: Cameron Grey
Music: “Drift” by Brian Eno
Sound: Song zu
Post: The Editors
6 Comments
Beautiful work. Nice job Simon.
It is unfortunate the Samsung just picked up a lot of Golds at Spikes with a very similar idea for their camera’s.
Not the same idea – I’m not suggesting that, just similar.
Beautiful though. I like it a lot.
Lovely idea, blindingly simple. (Sorry, couldn’t’ resist)
Beautifully handled Harsent. Nice.
I really feel sorry for the poor client who spent money on this. This is a weak ad. very unoriginal and uninspiring. Monkey’s can take a dump on a piece of paper and get a standing ovation for it!
Why are there so many cock suckers in this industry that are happy to give the nod to bad work. The truth is that this ad is a creative wank. Its not even good creative wank. Clients beware and don’t be blind sighted by there arrogance and reputation. Just because they are the monkeys and they are probably doing it for free doesn’t mean you should be bullied into creating crap work.
Sorry, I may be a moron when it comes to music, but how the fuck would I know that that’s Brian Eno if no-one told me.
As for the idea, ok, let’s do the film all out of focus like, to show people what’s its like being vision impaired, and that vision impaired people can get out there INDEPENDENTLY and enjoy stuff like the rest of us. So they should.
How does the communication make me feel? Ok geddit.
What am I supposed to do now?