AV Jennings launches birthday campaign using 892 hand baked cakes via Doppio Design, Sydney
Property developer AV Jennings has launched its latest ‘A Sweeter Deal’ campaign at a time of significant business realignment and strategic growth in what will be their 80th year of business via Sydney brand agency Doppio Design.
The campaign included a stop motion animation using 892 hand baked and iced cupcakes. The Doppio team worked with award-winning animator Glen Hunwick to create the TVC/online video and stills for application to press ads, posters an eDM and microsite.
Says Melissa Bertolini, managing director of Doppio: “We are thrilled to be entrusted with a brand that is a household name in residential development. Our proprietary Asset Building Process will be fundamental in 
harnessing the strength of the AVJennings heritage, defining purpose and shaping the future for the brand.”
As part of the 80 year celebrations, AVJennings launched an 80 Day Sale campaign, giving customers a gift of $8000 when they purchase an AVJennings property within the next 80 days.
Says Sinead McDevitt, Doppio’s consulting design director: “Its been a delicious project! The 80 Day Sale is a great tactical opportunity for AVJennings and we are looking forward to helping them redefine their role in the market more broadly.”
1 Comment
If you miss the first couple of seconds of the commercial, you miss the whole relevance of the overhead effect of the ‘cakes’ being the idea behind ‘sweet’ deal.
Miss the TV entirely – and trust me people aren’t hanging out in front of their sets waiting for trite shite like this to interrupt their night’s entertainment – and you miss absolutely everything – it’s just a mess of irrelevant coloured dots on the page, when you see the print.
Note to agency: maybe you should have used the more easily recognisable graphic shape of a ‘sweet’ in its wrapper – especially if your film technique requires them to be viewed from above? A box of Cadbury’s Roses, would have been perfect.
Note to client: hire an advertising agency next time.