NewsLifeMedia launches newly designed websites for Taste and Vogue via Profero

Global independent digital communications agency Profero has partnered with NewsLifeMedia to design and create the revamps of their successful Taste and Vogue websites.

The work comes after Profero successfully won a competitive pitch with the brief to breathe new life into two of Australia’s favourite and most successful consumer web destinations.

NewsLifeMedia’s decision to work with Profero was based on their strength in creating engaging and exciting platforms for some of the world’s biggest and most exciting organisations.

In reassessing both sites Profero aimed to deliver a better customer experience to both new and existing audiences, in turn boosting digital revenues.

The aim for vogue.com.au was to place Vogue’s online presence at the very heartbeat of fashion news, and for taste.com.au to create a new visual identity for Australia’s number one food and lifestyle brand.

Working closely with the Profero team from day one NewsLifeMedia was able to share this vision effectively utilising the best of their creative expertise.

Profero Australia managing partner Stuart Edwards said working with NewsLifeMedia had been a great opportunity to use their integrated approach to provide solutions to such iconic brands.

Says Edwards: “Partnering with NewsLifeMedia at such an early stage in the process was invaluable in identifying and executing such a successful outcome for both sites.

“Embedding our teams on-site allowed a complete immersion in the client environment that has already led to greater user engagement and improvement in the brand experience for both vogue.com.au and taste.com.au.

“Early evidence has shown both sites out performing all expectations in terms of traffic and revenue and we are proud to be part of that success story.”

The new-look vogue.com.au features a simplified site structure supporting a five-fold increase in content, a gorgeous new image gallery, better support for image-led reporting and deeper integration with the ever-popular Vogue forums.

The revamped taste.com.au now features a fresh new look and feel, upgraded navigation for an enhanced reader experience and the ability to integrate adverting more closely with content across the site.