Libra sends girls to boot camp in new TV commercial via Clemenger BBDO Melbourne
Clemenger BBDO Melbourne has launched a new TVC for Libra Invisible pads.
The 30 sec spot opens with the universal agony of getting out of bed early on a cold morning to go to boot camp. Urged on by her more motivated friend, the hero finally hauls herself out from under her doona and kits up for boot camp.
The ad highlights the freedom that can be enjoyed with a pad that’s designed to fit, no matter what you do.
Executive Creative Director: Ant Keogh
Creative Director: Jim Ingram
Creative Director: Ben Couzens
Senior Copywriter: Nick Kelly
Senior Art Director: Nic Buckingham
Agency TV Producer: Cindy Merlin
Group Account Director: Jenn Chin
Senior Account Director: Louise McLaughlan
Account Manager: Berlin Abraham
Strategy Planner: Heather Lewis
Director: Fiona McGee
Production Company: Goodoil Films
Producer: Claire Richards
Offline Editor: Johanna Scott (The Butchery)
Online Editor: Eugene Richards (The Refinery)
Sound: Paul Le Couteur (Flagstaff Studios)
Executive General Manager Personal Care: Andrew Phillips
Marketing Manager – Feminine Hygiene: Therese Winterburn
Brand Manager: Kelly Magee
Marketing Manager – Liners: Carla Spadafora
26 Comments
Nice.
Saw this ad the other night and liked it. Nice departure from the usual type of tampon ads. Nice work Clems!
Crap.
Ha! cute. nice spot.
That’s actually good.
No woman would ever do that.
Libra ads always smack of being written by blokes. I’m amazed that account is at an agency that has no female creatives.
It’s basically a Diet Coke ad.
Plus, why would having her period prevent her from getting up to perve at blokes?
(oh, wait, I get it now…)
Nice performances going on there.
“So, what’s your job title?”
“Marketing Manager – Liners”
“Oh”
No leakage anywhere then again last time i looked not the target market.
Imagine the meetings.
Saw it. Thought it was good. Liked it. Then again I haven’t got my period yet but I still like it.
terrible stuff.
Love it, good idea and nice and filmy
Needs a 10 second animation telling everyone how tampons work. Surely.
The Nicks, again. Good work.
Least it’s different to what I usually do. It’ll probably make moving into an even more interesting area a little easier (client-wise).
Cute spot. Nice direction.
@Sorry
Female Creatives wrote the “Beaver” ad for Kotex.
If you asked me to guess which of the two ads was written by women, I would say this one.
Bullseye, Tim. Ouch!
One example does not a convincing argument make.
Madam! My comment was not intended to take in the sweeping, all-encompassing issue of gender imbalance in creative departments. I really couldn’t give a rat’s either way. If you wish to march on the Parliament for equal rights and equal representation, go ahead. I was merely commenting on ‘Tim’s’ accurate and insightful observation that Kotex Beaver is the sort of campaign you’d expect to be devised by guffawing Neanerthal men, and this Libra spot has the lightness of touch and simpatico one might expect from women. No more, no less.
nice one!!!
pure shite
any chance that chick in the driver seat is named Georgia? i swear i went to primary school with her lol
Reverse the sexes and there would be outrage. This Ad is creepy.