PapScreen Victoria urges all women who have been sexually active to have a pap test every two years in new online campaign via JWT Melbourne
September 5 2012, 9:59 am | | 8 Comments
All women aged 18 to 70 who have ever been sexually active should have a Pap test every two years to reduce their risk of cervical cancer.
That’s the message in this new online campaign for PapScreen Victoria, via JWT Melbourne.
8 Comments
Wow, that’s one hell of a clunky lecture from Christmas pants and her matriarch. But it’s hard to dismiss nonetheless. Some interesting information though: you’re still at risk of cervical cancer if you’ve had sex once – despite using protection as well as getting the vaccine? Begs the question: Why bother with protection or the vaccine then? I suppose the sales proposition is very clear – get the test – but I can’t help but feel it’s diminishing the role of preventative measures.
This makes me feel even more uncomfortable about getting a pap test. It feels like it has been written by a man who thinks that lady problems are hilarious. They’re not.
I would have commented earlier but I was too busy emailing this viral film to all of my girlfriends.
What a dreadful job of something really important that should be advertised really, really well.
this is gold
Tacky, sleazy and just plain bad.
Yes it’s cheap. But yes it’s shareable and yes it’ll probably work.
My friends would think I was a fucking idiot if I sent this to them. And as for working, I very much doubt it – what about this is behaviour changing or at all insightful?