The Sphere Agency joins Aussie online parenting network ‘Your Baby Guide’ to launch Genesis Fitness campaign and target niche mums

The Sphere Agency has joined Australia’s’ largest online parenting network ‘Your Baby Guide‘ to launch Genesis Fitness’ latest online campaign, as the ultimate online platform to reach the niche mum & mum-to-be target audience.

Your Baby Guide is a true market leader when it comes to online and the parenting market, with specifically product focused websites for prams, cots, car seats, high chairs and more recently feeding, providing parents an online solution with a simple and educated guide throughout their parenting journey.

Says Mark Spektor, director of YBG: “In this crowded online market Your Baby Guide has created a unique targeted platform for mums, dads and carers that are looking for specific products with out the clutter or unrelated messages. One message per site, no clutter!”

YBG works with Australian businesses to strategically target niche qualified audiences by delivering a unique uncluttered environment.

Says Virginia Scully, media director from The Sphere Agency: “YBG brings a shift in strategy for Genesis Fitness by specifically targeting mums. It’s really important for new mums to maintain energy levels and feel good about themselves, but it’s hard for them to find the time due to their ongoing parental requirements. So we recommended Genesis fitness make use of a network which mums trust and refer to frequently for unbiased support and guidance. It was really important that we use supportive/informative environments rather than bombard new mums with ad clutter. The YBG environment offers this.”

The Your Baby Guide network consists of: ‘Prams Guide‘, ‘Cots Guide‘, ‘Car Seats Guide‘ , ‘High Chairs Guide‘, and ‘Feeding Guide‘.

Your Baby Guide network of sites providing Australian parents with relevant and up to date information.