Strongbow kicks off ‘Splendour Friender’ competition for Splendour in the Grass 2012 via Clemenger BBDO & Liquid Ideas

This month, Strongbow heads to Byron Bay for the return of Splendour in the Grass 2012 and to celebrate its comeback, Strongbow

have kicked off the ‘Splendour Friender’ competition via Clemenger BBDO and Liquid Ideas.

The competition offers eight lucky people the chance to join them on the adventure to Byron Bay with the 37ft SS Strongbow.

The ‘Splendour Friender’  competition kicks off on the Strongbow Facebook page today, giving Strongbow lovers and festival goers alike the chance to win the ultimate prize for them and three mates, making the whole journey back to Byron that much sweeter.

To enter people must tag three mates to create a campsite, two people can win:

•          4 x GA and Gold Bar tickets for every day at the festival

•          Pimped up camping at the festival from the Thursday, 26 July- Sunday, 29 July

•          Return transfers from the closest major city to Ballina and transfers to the festival

•          VIP access to the 37ft SS Strongbow boat which will dock at the festival

Says Clive Coleman, group marketing manager for Cider: “The ‘Splendour Friender’ competition gives consumers an opportunity to have the best festival experience possible and share the journey back to Byron with us. Strongbow is the first choice for cider drinkers at a festival and we are really excited to see the SS Strongbow heading to the Byron site for the first time this year. The atmosphere on deck is brilliant and it really gives consumers a chance to have the ultimate Splendour experience.”

Strongbow has just come off the back of a successful summer of activity and will continue its great relationship with music throughout 2012 and into summer 2013.

This year will be Strongbow’s third year of music festival associations and the second Splendour in the Grass partnership for the brand. The SS Strongbow, a 37ft boat with a custom built deck and fully operational bar, will dock at Splendour to provide festivalgoers with a truly unique space that’s set to bring that summer holiday vibe to life.

Says Coleman: “Last year Strongbow engaged 30,000 consumers over the three day festival period. Close to 2,000 consumers were deeply engaged with the brand taking home branded sunglasses, drink cooler wrist bands and having their Splendour experience captured in the Strongbow branded caravan photo booth. This all contributed to the festival selling out of Strongbow cider stock by the end of the third day.”

The ‘Splendour Friender’ competition closes on Monday 16 July, but to make sure the fun continues after the festival, there will be two tickets to Splendour in the Grass 2013 up for grabs after Monday 30 July.

Brand: Strongbow, Carton United Brewers

PR agency: Liquid Ideas