Adelaide Uni use existing students in new outdoor & digital campaign via Nation

The University of Adelaide has enlisted the help of existing students to engage high school kids for their new undergraduate campaign. Developed by Nation, the outdoor and digital campaign was designed to show a more accessible side to South Australia’s leading institute of higher education.

Says Angela Cassidy, associate director, marketing: “Our University is number one in the local market and ranked in the Top 1% of Universities worldwide. It’s vital we also maintain an accessible, relevant and inviting face to attract new students.”

The objective is to direct potential students to The University of Adelaide web site to find out more about the degrees on offer. The creative concept features current students wearing t-shirts conveying messages about the university and specific degrees.

Says Benjamin Grindlay, director marketing and strategic communications: “We already invest in our ‘owned’ channels, such as our website, events, publications and social media. This concept and campaign is a natural and exciting extension for us.”

Says Geoff Robertson, Nation’s creative director: “The fashion style portraits of students and plain-speak messages should really appeal to high school kids.”

The campaign goes to market this week.

Credits:

Agency Producers: Judi Oehme and Chris McArdle.