Luke Chess’ Cannes Diary: Day Seven

Luke Chess, creative director at Clemenger BBDO Sydney is Australia’s representative on the Cannes Lions Outdoor jury. Chess, along with most of the Australian jurors, is of course reporting exclusively for CB. 

I Should Get Outdoors More.

One of our two unanimously chosen Grands Prix, Coke Hands is beautifully simple. It’s what outdoor, traditional outdoor, should aspire to be. Look at it. The whole billboard’s a logo, yet one imbued with the promise of the brand. I wish I’d done it.

Invisible Car is at the other end of the technological spectrum, and yet again so ruthlessly simple that it can be explained in a sentence. A German sentence, admittedly, but even then you get the idea, sind Sie einverstanden?

Another piece of work I want to personally congratulate is for Breeze stain remover out of Lowe Singapore.  I thought the insight in this campaign was incredible. Congratulations on your Gold.

Righto, it’s late and I’m done. Well done to St Leonards – the Cabana Bar should be going off!