Ricci Meldrum appointed as managing partner for BMF Melbourne office and newest member of their national leadership team
BMF has appointed Ricci Meldrum as managing partner for its Melbourne office and the newest member of the BMF national leadership team.
Meldrum was previously executive director at Clemenger BBDO Melbourne, where she was also a board director and served on the BBDO Global executive team for Mars and Wrigleys.
During her 14 years at the agency Meldrum contributed to a body of world-class creative work and built enduring client relationships with companies such as Mars and Fonterra.
Meldrum has been recognised for her contribution to great creative work with multiple Cannes Lion awards for campaigns such as Four ‘N Twenty ‘Magic Salad Plate’ and for advertising effectiveness with over 10 Effie Awards on accounts under her leadership. She has also been recognised for her account management skills by MADC and the Won Report, where she was ranked in the top five account management people globally.
Says Meldrum: “BMF is an agency I have admired from afar for some time. BMF’s passion for ideas, strategic focus and strong track record has been impossible to ignore. I look forward to being part of BMF’s ambition and helping take the Melbourne agency to a new level. BMF Melbourne is uniquely positioned as an independent, creatively driven agency. It offers a real point of difference to the international corporates and smaller conservative agencies which are so prevalent in the Melbourne agency landscape.”
BMF chief executive Jeremy Nicholas said: “We searched globally to fill this role and found the best person for the job in our own back yard. Ricci has a great track record in creating long-standing partnerships with clients and leading teams that produce great creative work. Ricci is a great hire for our Melbourne office and for the whole agency. We are all looking forward to working with her.”
Meldrum will be responsible for continuing to develop BMF Melbourne, which has grown steadily since opening its doors three years ago, working with clients such as Schweppes Australia, Lion, Australian Electoral Commission (AEC), AEG and Ryobi.
15 Comments
A huge loss for Clems, bigger than most people realise.
Congratulations Ricci, you’ll do really well.
Such a terrific suit and mentor to junior talent. Well done Ricci and all the best.
Well played Ricci, congrats
Onya, Ricci, go well in your new gig…
congrats Ricci, you’ll love it there
Right on. I’m up on the chair Joel Madden style.
Clemenger Melbourne fight for people they want to keep. You do the maths.
Ricci Meldrum is one of the best suits in town. She’s smart, strategic and fights passionately for great creative work. Wonderful hire BMF.
So proud of our great girl Ricci!! Well done!! You make the earth tremble….!
@@mij
Even though your maths are off, BMF got their’s right and knew a good thing when they saw it.
She’s a little legend and an inspiration to work with.
@@mij
What a mean, unnecessary thing to say.
The cracks are starting to show.
Awesome news for Ricci and BMF. She’s a true star.
You are leaving us with a very big hole. An exceptional person who will be missed by all.