Iconic Queensland theme park Dreamworld develops new brand platform via SapientNitro

Iconic Queensland theme park, Dreamworld, has chosen SapientNitro as its partner as it moves to a new phase and a major brand refresh. Now boasting the first-ever Dreamworks precinct inside a park, Dreamworld brings to life the much-loved films Shrek, Madagascar and Kung Fu Panda.

In the new precinct, stage shows, play equipment, and rides featuring the whimsical  Dreamworks characters and will further broaden Dreamworld’s appeal beyond the core teenage market to include families.

SapientNitro will develop a new brand platform for the park and refocus the brand and the experience of visiting Dreamworld.

Says Kathryn Valk, general marketing manager at Dreamworld: “We chose SapientNitro to develop our new brand platform based on their expertise in translating the value of brand into the customer experience. SapientNitro’s digital and strategic offering has shown us the future value of our business.”

Stephen Forth, managing director at SapientNitro said the agency has been appointed to commence work for the busy September school holiday period.

Says Forth: “Shrek, Princess Fiona, Donkey, Po the Panda, Alex the lion and Marty the Zebra are working with SapientNitro to change the face of Dreamworld.”

Forth added: “The launch of the Dreamworks films and products into Dreamworld is just one of the many exciting changes we will be working on to give the park a new edge. The true value of the Dreamworld experience goes beyond a monetary transaction. Dreamworld creates magic and memories that will stay in the family forever.”