12 Australian entries and 2 New Zealand entries make the cut at Shortlist stage of Press Lions
12 Australian entries have made the cut at the Shortlist stage of the Press Lions out of a world total of 501 entries.
Clemenger BBDO Melbourne was shortlisted three times for the Carlton Mid campaign – Blonds, Redheads, Lying Down – as was DDB Sydney for Volkswagen ‘Bikers/Police’, ‘Car Jack/Glass Truck’ and ‘Portaloo/Hearse’. As was M&C Saatchi Sydney for Medecins Sans Frontieres ‘Carburettor’, ‘Tap’ and ‘Fusebox’. As was GPY&R Melbourne, two for Australian Defense Force ‘Blackhawk’ and ‘Bulls’, and one for Defense Force Recruiting ‘Do You Fit’.
New Zealand only scored two entries on the shortlist – one for via Clemenger BBDO Wellington, for Kiwi Rail ‘See more New Zealand by train’, the other for Colenso BBDO Auckland, for DB Breweries Export Dry ‘The Wine List’.
VIEW THE PRESS SHORTLIST: Press Shortlist – CL2012.xls
4 Comments
Nice to see the usual suspects out in force at Cannes print this year:
As an interesting addendum to Paul Fishlock’s article, (a few posts below,) take a look at the list of finalists and see the mighty brands and products the Aussies and Kiwis were up against.
1. BIC pens.
2. Staedtler Pens.
3. Faber Castel coloured pencils.
4. Cling Wrap
5. Office Bubble Wrap
6. A second hand furniture store.
7. Vaseline
8. Mouthwash
9. Sleeping Pills
10. 3M post it notes
11. BIC Brite Liner pens (another Bic pen campaign)
12. Play Doh
13. Mattel Pictionary
14. Mattel Hot Wheels
15. Big Orange self storage
16. Gandhi Bookstores
17. Caran D’ache crayons.
Fucking tough products to sell I’m sure you’ll agree.
Good luck guys. Love both these Aussie campaigns.
Lioness… that is a damning list.
And a testament to the antipodeans for stunning work for real clients.
In particular, DDB for VW. Beautiful. A classic print ad in every single sense of the word.
Fuck crayons. This is real advertising boys and girls.