Luke Chess’ Cannes Diary: Day Five
Luke Chess, creative director at Clemenger BBDO, Sydney is Australia’s representative on the Cannes Lions Outdoor jury. Chess, along with most of the Australian and NZ jurors, is of course reporting exclusively for CB.
I Should Get Outdoors More.
Today, which is now yesterday, was moving day. (That’s a golf reference for the 5% of you who care.) The entire jury finally got together and prepared the Outdoor shortlist.
It was a 16 hour process, but well worth it. We have a list of which I think every jury member is proud to be a part.
I’m honestly too spent after such a long shift to go into great detail about the stuff that made it v. the stuff that didn’t. By the time you read this the result will be out anyway – check it out, it’s studded with gems.
What I will say is that (irrespective of how well the piece itself was actually received by the jury) there was a case study video that set a new benchmark.
3 Comments
amazing case study – thanks for sharing Luke
Good case study video, but isn’t it a classic example of one that is better than the actual idea? Imagine if you saw those coolers in clubs without first seeing the case study film. Wouldn’t your first reaction be, “Why have they installed a device that’s wrecked all my photos?”
the hype is the idea!
Its like the LG internet fridge – they only sold 3 of the things, but went to town on the PR and let the high tech halo flow over what is essentially a tinny electronics brand.