30 Australian entries make the cut at Shortlist stage of Direct and Promo + Activation Lions

14 Australian entries have made the cut at the Shortlist stage of the Direct Lions, while 16 entries are through in the Promo & Activation Lions.

A world total of 227 entries made the cut in the Direct Lions, while 251 made it though to the shortlist stage of the Promo & Activation Lions.

Whybin TBWA Sydney lead the Aussie agency pack with five entries shortlisted, followed by George Patterson Y&R Melbournes and Leo Burnett Melbourne with four apiece.

VIEW THE DIRECT SHORTLIST:  Direct Shortlist – CL2012.xls

VIEW THE PROMO & ACTIVATION SHORTLIST:  Promo & Activation Shortlist – CL2012-1.xls

In the Direct Lions, Whybin\TBWA Sydney was shortlisted twice for NRMA ’Car Creation’ as well as twice for MJ Bale ‘Graised on Greatness’; Leo Burnett Melbourne was shortlisted twice for 7-Eleven ‘Slurpee BYO Cup Day’; and Ogilvy Sydney scored two Shortlists for Coca-Cola ‘Share A Coke’.

GPY&R Melbourne was shortlisted for Australian Defence Force ‘Mobile Medic’; The Campaign Palace Sydney for Panasonic ‘The 28 Day Persecution of Rommy Gulla’; M&C Saatchi Sydney scored for Sydney Dogs & Cats Home ‘Limited Edition’; Clemenger BBDO Melbourne was shortlisted for Carlton Mid ‘Fat Yak’; JWT Melbourne for Melbourne Writers Festival ‘Wi-Fiction’; McCann Sydney was shortlisted for World Kitchen ‘Corelle Post-A-Plate’,

In the Promo and Activation GPY&R Melbourne was shortlisted twice for Australian Defence Force ‘Mobile Medic’; Naked Communications was listed twice for Art Series Hotel ‘Steal Banksy’; Leo Burnett Melbourne was listed twice for 7-Eleven ‘BYO Cup Day’; Euro RSCG was listed twice for Reckitt Benckiser ‘Sponsor the White House’; One Green Bean Sydney was listed twice for Ffizer ‘The Tarmy’.

Share a Coke campaign was shortlisted for URBAN Sydney. This campaign was also shortlisted for Ogilvy & Mather Sydney.

Others shortlisted are 303Lowe Sydney for ‘IKEA Rent’; Clemenger BBDO Melbourne for Dulux ‘The Surf Club Project’; GPY&R Melbourne for AFL ‘Game Signatures’; Whybin\TBWA\Tequila Sydney for Mars Petcare ‘Pedigree Dog Adoption’.