Former Palace chairman and ECD Paul Fishlock’s ‘new’ Sydney-based agency Behaviour Change Partners actually been in business for months
If you had a sense of deja vu after reading this Mumbrella ‘scoop’ today, (followed later this afternoon by AdNews), you’re not alone: Paul Fishlock, the former chairman and ECD of The Campaign Palace, who left in February 2011, actually opened his ‘new’ Sydney-based shop Behaviour Change Partners earlier this year, as revealed by Campaign Brief back in February.
Fishlock quit the Palace after a seven year stint, just weeks after the arrival of new national ECD Reed Collins from Leo Burnett, Chicago, as revealed exclusively by Campaign Brief.
In August last year, Fishlock commenced legal proceedings against the Palace. (The first Fishlock knew of Collins’ appointment to the national ECD role was after reading the exclusive CB Blog story on January 21.)
CB believes Fishlock did not see eye to eye with Y&R worldwide creative director Tony Granger, who hired Collins to help resurrect The Palace’s creative reputation.
Fishlock, originally from the UK, joined the Palace in the early 90s after a stint at Saatchi & Saatchi, Sydney. In 1997 he formed BMF with fellow Palace heavies Warren Brown and Matthew Melhuish where he helped build the agency until being bought out by his partners in 2004. Soon after he re-joined The Campaign Palace as chairman and ECD.
Since then, there has been a string of creative directors and creative teams hired for both Sydney and Melbourne, most leaving after relatively short stints, while the awards were few and far between – a far cry from The Palace’s creative dominance from the 70s through to the early 90s.
16 Comments
Only 2 years after Adam Ferrier of Naked Communications launched the behaviour change model.
Does the palace Melbourne still exist? Big for lease signs showing empty space on the corner of st kilda and toorak roads. Maybe worth looking into this one Lynchy.
Congratulations again to Paul and let’s not turn this into a Palace witch hunt.
It’s great that the more (slightly) senior great talent in this industry stay in it. Too many agencies have gone for 30 something ECD’s, with no balance of those with talent + real life and brand experience.
Paul has a lot to offer, hope some clients take advantage of it.
Dear Well Done Said,
And you think Adam Ferrier was the first to launch a behaviour change model?
Political campaign agencies have been doing this for years. Neil Lawrence started his behavioural change business 5 years ago. Bill Shannon has been promoting behavioural change at Shannon’s Way for well over a decade. [Its why the agency is called Shannon’s Way – the behavioural change way]. And as both Neil and Bill would attest, there’s been many behavioural change agencies and researchers before them. So, good luck Paul.
Dave.
Old people are of no use to the industry. They are far too knowledgeable and wise. Advertising requires innocence and naivety to function efficiently.
Isn’t all advertising about changing behaviour?
Hi Paul,
Best of luck with it. Simple, and relevant proposition.
Best,
Adam
@409. Palace are at 162 Collins. With….
Has Collins resurrected The Palace’s creative reputation?
Not on your nellie.
Is the aim the change the behaviour of clients or consumers?
One of the best.
Especially when it comes to actually writing copy.
The Campaign Palace Melbourne has no real clients to speak of, and now operates out of Patts’ basement.
Yet they still employ a spectacularly average creative department
But hey, why should running a once great brand into the ground be any reason to stop raping it for all it’s worth?
Best of luck to Blackpool in the Championship next year.
John B. Watson might have something to say about this ‘new’ positioning … seeing he was doing it 80+ years ago at JWT
http://en.wikipedia.org/wiki/John_B._Watson
So the former deity known as The Campaign Palace is operating out of George Patts’s basement. It’s the final indignity for the agency that showed all others what great work looked like, was head and shoulders above all others and any good creative person would have killed to work at in the late 70’s, and through the 80’s.
I had the privilege of working with Paul when I was starting out. Thanks to Paul, I still remember
– to appreciate the beauty in words
– to punctuate correctly
– to know it’s not a vanity project. At the end of the day, we’re here to help a client sell their product.
Oh – one more thing. Don’t play Scrabble with him if you’re ultra-competitive.