RSPCA NSW looks for creative agencies to support its great work throughout the year

This month, RSPCA NSW is using Campaign Brief as a dating agency. 

The organisation has taken out an ad in the publication to find a perfect match.  The Marketing and Communications teams are looking for one or more creative agencies to support its work throughout the year. 

If you believe you can help RSPCA NSW find an agency, please email:

Paige Gibbs executive manager of marketing, fundraising and communications

The RSPCA wants a group of creative geniuses who love animals and believe in their care and protection.

Specifically, they are interested in one or more agencies who understand that the RSPCA brand doesn’t need awareness as much as it needs results.

Paige Gibbs RSPCA NSW, executive manager of marketing, fundraising and communications is keen to look at one or more agencies to take up the challenge.

Says Gibbs: “In the past we’ve worked with some amazing agencies, but we know pro bono work can’t always be high on agencies’ priorities. So we are currently exploring a project-based model where agencies nominate a campaign that they wish to champion.”

 RSPCA NSW is looking for one or more agencies that can help put together the following:

• A fresh set of eyes to orchestrate a new Christmas appeal to replace the very successful Project Guardian Angel campaign – traditionally RSPCA NSW’s largest appeal of the year – to be rolled out in October 2012.
• A multi-channel campaign designed to address the issue of Community Cats – to be rolled out across NSW in February 2013.
• A digital campaign designed to fund The RSPCA Learning Centre at the Sydney Shelter by asking supporters to virtually purchase all elements of the build – from taps to technology – to be rolled out 2013-14.

Gibbs added: “We can’t offer payment, but we do have a track record of creating risky, funny, heartwarming campaigns that win awards.”