Iloura Advertising snares Lars Magnus Holmgren for head of CG and director of animation role

 Iloura Advertising in Melbourne has appointed Lars Magnus Holmgrenas its new Head of CG and director of animation, taking over from JoshSimmonds, who is moving over to Iloura’s film department.

Holmgren joins the Iloura team with an impressive list of stints atDouble Negative, MPC, Buck and most recently Againstallodds, Rushes andLocomotion UK, working with international brands including Coca Cola, Sony,Nintendo and completing broadcast work for the BBC, MTV and the DiscoveryChannel.

Says Hamish Macdonald, executive producer of advertising at Iloura: “Lars is an experienced and seasoned VFX supervisor as well asa creative animation director with a hands-on approach. He has an extensiveportfolio, solid global brand experience and has been recognised with a host ofawards, including three silver Lions.

“I’m thrilled that Lars has joined theIloura family and that we can offer clients a world-class talent who is hungryto embrace challenging projects and has an ethos for delivering creativesolutions on every project. It’s a very exciting time for the Iloura team andwe’re looking forward to the opportunities ahead.”

Holmgren joins the team during a time of significant growth for IlouraAdvertising in Melbourne. He says of his appointment: “I am excited to beon board with Iloura; a company that I’ve had great respect for over the years.Having spent several years abroad, I am looking forward to working alongsidethe Iloura team back on home soil again, and making some serious CG andanimation waves!”

“Working alongside the CG team and associated departments, Ihope to foster an inspirational collaborative approach – emphasising bothlogical and lateral solutions to assure the highest level of quality controland delivery, to meet any client brief whilst retaining that all importantcollaborative sense of fun and inspirational passion.”

Holmgren joins the Iloura team on Monday.