Light Philadelphia promoted with ‘Love it Shamelessly’ campaign via JWT Melbourne
May 22 2012, 11:36 pm | | 7 Comments
New Philadelphia print campaign from JWT Melbourne.
The campaign was created by Jim Ritchie and Hannah Smit, with photography by Emma Phillips and retouching by Marcus Thyer.
7 Comments
1. Make ad.
2. Cover ad in blood.
3. Throw ad into blog.
4. Watch animals slowly creep towards ad, saliva dripping from fangs.
5. Stand back.
For the category, for the client, this is pretty darn good.
What they should do is evolve this idea into an activation/product sampling stunt/event, and then film it and turn it into a tvc and convince us all what a profound impact the experience had on everyones lives (by virtue of being “empowered” by “engagement”). Then we can prove how significant it all was by “likes” on social media.
And don’t forget the almighty case study which turns something small into something EPIC!!!!!
http://www.youtube.com/watch?v=dRDhx8Lo37E
You should all go to hell producing ads like these.
@ Anonymous May 23, 11.15am and AD MAN – Hilarious. I’m tired that shit too.
As an industry-wide issue, the above cynical comments are generally well deserved. But not by this work. This is simply a series of attractive print ads, and should be judged as such. I like ’em. Good positioning, good lines, clean art direction, horny chicks. What’s not to like?