Australia’s Cannes Contenders: BMF Sydney, GPY&R Sydney and Grey Melbourne
How will OZ perform at Cannes this year?Over the next month in the lead up to the Festival, Campaign Briefwill be showcasing the work we hope will impress the judges…
BMF Sydney
CommonwealthBank’s Investorville is an online simulation tool for buddingproperty investors. Investorville helps users de-mystify the oftencomplex world of property investment, including simulating ongoing costs,without ever putting any of their own capital at risk.
BMF Sydney
The Stag – it’s been the Tooheys brand symbol since 1869, and it now stars in the much anticipated new television campaign for Tooheys Extra Dry (TED), Australia’s fifth biggest beer brand via agency BMF. Representing Tooheys Extra Dry drinkers as they gather together and experience a night out, the deer in the television campaign unite and share the ultimate journey – the nocturnal migration.
BMF Sydney
Keeping to tradition, Sam’s “Chopular Culture” campaign has launched across Australia with his annual 90-second address to the nation. It was followed by the release of his 3-minute music video, ‘Barbie Girl’ (recorded with Melissa Tkautz and Justice Crew). VIEW THE 3 MINUTE MUSIC VIDEO
George Patterson Y&R Sydney
George Patterson Y&R Sydney developed a multi-platform campaign for Vinnies designed to drive foot traffic through the charity’s 253 stores across NSW. ‘Signed Finds’ recruited leading local and international music artists to donate autographed, pre-loved, personal items that are hidden in Vinnies outlets throughout the state. Fans of these bands can search for hints about the shirts’ whereabouts through a dedicated Facebook page and then hit the stores to find them.
George Patterson Y&R Sydney
To demonstrate Matthew Talbot Homeless services effectiveness in getting people off the street and drive donations, George Patterson Y&R, Sydney created life-sized silhouettes of rehabilitated individuals and placed these silhouettes in the spots where they once slept and begged. Urban Art Deliver Stories of Hope. The silhouettes housed emotional stories explaining the individuals’ circumstances and ultimate recovery and offered the reader an instant opportunity to sponsor the potential of someone else currently in need via a scanned QR code and URL address.
George Patterson Y&R Sydney
A cheeky web film created to make noise for LG’s powerful Kompressor Plus vacuum. It’s proving to do so with combined views online of over three million since launching in late December.
Grey Melbourne
A reconstruction of a motorcycle crash shows the difference that just 8 km/h can make when riding in a 60 zone.
Grey Melbourne
3 minute montage of the stories of people impacted by the death of 19 year old Luke Robinson. The montage from Grey Melbourne explores the impact of Luke’s accident from the perspective of survivors of the crash, eyewitnesses, family, friends, emergency workers, work colleagues and others affected by the tragedy.
Grey Melbourne
Featuring AFL twin coaches Chris and Brad Scott, it was supported by television, print and radio. Branded ‘Blood Oath’, it’ was targeted at young guys and is about getting them to pledge to look after their mates safety when they’re driving.
2 Comments
Very optimistic apart from the vinnies thing.
Vinnies and TAC ‘Ripple Effect’ I reckon.