RMIT ‘Speed Dating’ Pitch Night looms – Channel 9 Studios, Docklands Tues 22 May, 6.30 – 10pm
By Shannon Crowe, RMIT B.Comm (Advertising) 3rd year student
With RMIT ‘Speed Dating’ Pitch Night just around the corner our eyelids are as heavy as our workloads. Yet the chance for final year advertising students to walk the walk in front of some of Melbourne’s industry big wigs is fuel enough to get through these last few yawn-filled days.
If all goes to plan, Pitch Night will be the beginning of our lives at the bottom. Bottom feeders. Bottom kissers. Bummer? No way. Because the bottom line is that an impressive student portfolio pitch will open far more doors than any well-worded cold call ever could. And with the decline of student/industry portfolio nights in Melbourne, the timing has never been better to get our good stuff out there.
So brace yourself, Melbourne, because once we’re through that door we don’t plan on hanging around the bottom for long.
Poster designed by Cecilie Öberg and Shannon Crowe

13 Comments
Way to go
So little time, so little jobs.
1) Lay off the puns.
2) When “wordsmithing” don’t forget to tell me the actual information…I was interested, but still have no idea how this night works?
3 student interviews + 10 folios? How does that work?
So this is a plug for something that is only open to RMIT students? I want the opportunity to show my book but I can’t find any information anywhere about this. Why run a piece like this?
way too cryptic guys
Each student gets the opportunity to show their folio to three “big guns” for 10 minutes, like the process of speed dating. They get feedback etc. Then they can network…
@Student This is an event run and made by RMIT for RMIT third years. RMIT found sponsors, invited the special guests, made the entire event themselves etc. So no it’s not some unfair “plug” – a lot of effort went into it. If you want to show your book… go show it? A piece like this is run because it’s about fresh talent making an effort to get out there. This site is about what’s happening in the land of advertising…. how would this story not be run…
Is for only third year RMIT advertising students.
So we go for a 10 min interview to show our porfolio to our “dates” then after 10 mins we move on to the next one for another date and after we done all 3 interviews we just relax and mingle with the people.
I think one of student is writing a quick article about this event if you guys are still interested. You can still go for next year .
@Reality: Hahahah so true ,so true. *nod*
Great opportunity guys, so be determined make the most of it!
Best of luck 🙂
@student: If your going to complain about stuff like this then advertising really isnt the industry for you.
Best of luck guys.
Thanks for explaining how it works. As my comment stated earlier, your copy was confusing. As a poster designed for the sole purpose of informing, you’ve created confusion. Lecturers; please try harder. 3 students. 10 books is confusing as hell.
Are there only 3 students that have been selected? Do they have 10 folios each?
Speed dating has you meet everybody at the table. Not 3 people. You can’t expect people to understand what you’ve organized.
Welcome to the communication business. You probably should have learnt that in first year.
@Hmmmm i did not produce this poster – my classmate did that.
i just realised what you mean i didn’t see the white words at the bottom before but yeah i do know what you .
.Oh well, we are learning after all even outside of school ,even in professional ads i see are vague and confusing than this.
This piece wasn’t intended as an open invitation to RMIT Pitch Night as it’s not a come one, come all event!
Rather, it’s a student opinion piece expressing a bit of excitement about not just the event itself, but the fact that such a useful and practical exercise has been incorporated into the curriculum.
The poster is being utilised as branding at Pitch Night more so than an advertisement leading up to the event. Those that were invited to attend obviously received more information and understand what the evening entails. And, those that are attending are coming in the capacity of mentor, providing constructive criticism and useful feedback.
It’s the first time this event has been run, and it has received a lot of support from industry already. Just one more sleep until it all unfolds.
For someone that prides herself on her copywriting skills, this Shannon character cannot even produce or construct an article. The idea is great however it has been done many times, inviting professionals to university functions for students to mingle with.
Leave the copywriting skills to the experts my dear, and stick to the creation of “pretty” ads.